Talking about the difference between three mobile search and desktop Search

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If one day you leave your cell phone at home, there is no doubt that many people will go back to get the phone, because most people in this society can not leave the mobile phone. A recent interesting survey abroad, One-third of the respondents would rather give up sex than to give up their mobile phones. It is predicted that by 2015, the United States will have more Internet access to mobile devices than PCs. YouTube also predicted that mobile device access would be the main form of UK access to the Internet in 2013. As more and more people love the mobile Internet, this change changes the world of search and changes the way marketing is marketed online. Desktop Search still dominates, but mobile search is a new force to be reckoned with. But search on mobile devices and desktop Search is a lot of different, no matter how much money you run in mobile search AdWords or optimize PPC activities to increase search traffic and inbound traffic, the key is that you have to understand the mobile search and desktop search differences between.

Mobile search is more localized than desktop Search

Mobile search is more prone to local search than desktop search. How much is the number high? Google's product manager Marissa once said: 40% of mobile search is local search. Microsoft has also said that 53% of mobile searches on Bing are local search intentions. There are numbers we can see that people use mobile search a lot to find relevant information about them. After all, the move gives us a unique opportunity to find information anytime, anywhere. We often use mobile search to find: where is the nearest parking lot? Where is the restaurant nearby? information about the perimeter.

Mobile search is different from the time period of desktop Search

During the day, mobile search and Desktop Search use a different period of time. The analysis from Google Mobile Advertising said that a search-time survey of tablets, PCs and mobile devices found that the general use of computer search was generally reflected in working hours, starting from 9 o'clock in the morning, and five o'clock in the afternoon began to decrease. In contrast, a tablet search usually takes place between six o'clock in the evening and 11 o'clock. And smartphone search is in the stable growth of the whole day

Mobile search is more likely to make mistakes than desktop search

This is not surprising, mobile search is more likely to make spelling mistakes than desktop search. The use of mobile devices is generally not as accurate as the PC device keyboard, smaller click Targets, and so on. So when you optimize your mobile device's keywords, you can properly consider the mobile search user's spelling mistakes to optimize, because it can also develop new sources of traffic for you.

With the development of mobile devices and mobile networks, this is an important new force for us to optimize our personnel. For us is both opportunity and challenge, only we better grasp the difference between mobile search and desktop Search to better carry out our optimization tasks. This article from http://www.0839bx.cn Chen Ji @ New Team Welcome Reprint!