Talking about the electric business

Talking about data

The so-called "data mining" is based on user behavior to dig out valuable things, and this thing is used in the business environment. For example, the famous "beer and diapers" case, its background is in the United States in 1992, every Thursday or every Friday 5 o'clock in the afternoon-7 points of time formed by the chain sales. But this method of joint sales is not suitable for any time and any occasion, simply stripping the background itself, talk about data mining is a very broad thing.

In fact, the core of the data is to simplify complex issues. The success of today's data mainly depends on two aspects: the first is from the time, the timing of the data can be in the time you need it most, and secondly, from the technical level, the technical threshold of the data can be reduced. If you can give your users 2 seconds, just press an arrow to see the data he wants to see, and the data is more valuable.

Before you solve a problem with data, ask yourself a few questions: The What is the problem (what is the problem), who (the user), why me (why am I doing it), why now (why I do), what scale (user layer). These questions, if all are yes, then this product must be worth doing.

If I am the seller, I care about the data has two latitude: first, the new user from that channel to find me, what to see, what to buy; second, the retention of the stock of users.

Data will not bring a company to revive, only the company's direction and philosophy, will revive a company, the data is just icing on the cake, even some people say that the data is used to help the enterprise turn. But big data thinking is obviously different, it is not the icing on the cake, but the data as a product of raw materials, creating a new business model. If anyone can imagine that some data have not been noticed before and applied to business, a new model may emerge, which is the scope of large data.

Data hiding information is infinite, but as a data analyst, you just need to know what data is useful to you. Using data wisely is not about adding more stuff, but about reducing what you don't need. To understand what data is useful to you, first, fully understand your problem, because the question itself is the answer.

The core of data operation is to use data as the basis of decision, not to shoot the head.

In the past, few people thought about the user experience when doing data, but that was the most important thing.

The most important thing in front of the enterprise is not to expand their database, but to change the management model and corporate culture.

Talking about the electric business

Generally speaking, the home page "E" (in the middle of e word "one" as the boundary, the upper part is the first screen of the home page is the most eye-catching place, in this "E" if there is a low number of clicks, it is unusual, should pay attention to, or simply move to "e" outside; There is a high number of clicks in the blank, but also to analyze the reasons, you can consider to move to the "E" above.

How to determine the success of promotions, catalogs and search, just look at the percentage of users go to the product page, which channel does not go well, it is necessary to improve. What is the improvement? Generally speaking, the reason of promotion and marketing department, the relationship between the catalogue and purchasing department of a greater degree.

For those who can't find what they want, when their mind is empty, pop up a menu and tell them that 10 people have 9 people who bought a certain product and may reactivate his whole mind and possibly stay.

To the product page, the user does not stay, and product description, quality has a very large relationship. So, pay special attention to the customer stay in the product page time, if many users just less than a second away, we should pay attention to analyze the reasons. Is this product unattractive? is the product description inaccurate? Ask more questions.

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