Talking about the establishment condition of network marketing by local station

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As a technical marketer, I may still have a long way to go, from the original technology maintenance to today's marketing major planners, I think this process is a little long. Marketing itself does not have too specific meaning, the value of marketing is not reflected in what you do, but what you get the results, the process is futile. This is a way to be passive, to buy or to choose desires. According to the actual situation of all walks of life marketing of the existing form is multiple and diverse, there is no complete marketing system and strategy of the enterprise (especially small and medium-sized scale) The method of operation is imitation, long ago The result is the process of reproduction, frankly this process does not have the particularity and in line with the enterprise itself, after all, imitation is always false. For the first into the network of the world to establish network marketing system of enterprises, my personal view is not to rely on imitation and replication, first of all, the practice of decorating the enterprise station to say the specific ideas:

Recruiting-Talent is the key to marketing

The principle of network marketing is the result and profit, any marketing strategy is need people to set, the main body is market-oriented customer groups, the key lies in people to plan and implement, so for the planning into the network marketing the world's enterprises, to find and build their own network marketing team is the basis.

Focus on thinking-leaders need to learn and master

A business leader is the one to be the decider, the general management of small and medium-sized enterprises is relatively single, the boss as a direct leader of the situation there are many, so want to get involved in network marketing, not only need to find the right relevant talent, leadership to a certain degree of understanding and master the basic E-commerce knowledge, so in the marketing team to make market research, Results statistics, cost estimates of the work as a leader can also be roughly clear, as a local decoration enterprises, network customers in addition to market reputation in recent years, the Network marketing market competition is increasingly fierce, as a leader only really understand and grasp the competitive market information can better cooperate with marketing organization and final decision-making.

Talk to the other--Build a marketing website

Network Marketing is the most essential is to belong to the enterprise's marketing-oriented web site, different from the general type of Enterprise station is a marketing enterprise station needs to have more functions and better user experience, not only need to fully show the enterprise information also needs to be both customer needs, with a certain degree of attraction, In order to maximize the conversion of visitors to our target customers, leading to the first communication. Initial planning when the site can not need to cover too much, you can investigate the industry's excellent marketing-oriented web site for reference, this reference is not imitation, in the implementation of the premise of the function needs more integration into their own business situation, so that the implementation of the user experience to meet the enterprise products and services themselves.

Clues-collecting channel analysis data

Enterprise site after the establishment of the most important is the promotion channel, in addition to the basic SEO and the major search engine bidding, we still have many ways to choose, take us to decorate the enterprise station, in addition to the above two ways, but also can take the way: The owners QQ Group, QQ Mail mass, mass message, forum promotion, Micro-credit promotion and other channels, these channels are in the arrangement of personnel implementation, through these channels to promote the enterprise station not only can bring greater exposure, but also the most important can bring greater conversion rate, because the introduction of the visitors are basically our target customers.

For the daily production of enterprise station data to be timely collation, analysis and feedback, take me personally, I log in every day CNZZ record the site each time period (mainly the target customer's most popular search time interval) of the traffic, collect the daily source of visitors to the channel, to collect viewers through the way to click on US, is from the search engine or other, collect the visitor to visit the inside page information and record the residence time and so on many data, to the above data processing analysis may understand the Netizen's custom and the attention hot spot, the pertinence to the website content fills or the function structure to revise. The most important thing is to collect data information and learn to analyze the same key.

Written in the end, for the initial idea of the enterprise can develop a small scale, in the author before the transformation of network marketing does not have any special ideas on this concept, rely on is a method: study. Network Marketing is a systematic and complex project, control and implementation of each link to get the final results, and this process requires someone to practice, how better control and component team need enterprises or leaders to allocate more time for thinking, market dominance, marketing is a pioneer.

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