Talking about the establishment of brand promotion and popularity means the establishment of brand

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Did not have a professional brand marketing courses, do not know how to define the brand, but for their own as a consumer, the brand is synonymous with visibility. When I drink coke, I think about buying Coca-Cola, and when I buy a phone, I think of Nokia buy soy isoflavones to choose hundred Love, use search engine time to think of Baidu--in fact, there may be better than Coca Cola Drink Cola, better than Nokia mobile phones, than the quality of soy isoflavones better than Baidu more accurate search engine, But we don't know, he's not famous. So soy isoflavones site long think: the establishment of visibility, meaning the establishment of the brand!

So how do you raise your profile? Some people say that advertising, as long as the launch of enough ads can improve the visibility of the establishment of brand, you see CCTV a year by television advertising a year how much revenue. Indeed, the establishment of the brand will certainly require advertising support, but advertising is also divided into hard advertising and soft advertising, hard advertising is mainly television, radio, newspapers and other media directly to tell consumers * * products, * * products, the advantages of hard advertising is direct, but the disadvantage is direct, easy to incur disgust, but also a huge investment! There is also a soft advertising, will not directly explain * * products, but from the side, from a subtle event, or a contrast to let consumers imperceptibly accept your product or service is the best choice, soft advertising is the characteristics of indirect, easy to accept and believe, and high loyalty. Soft text is the most widely used soft advertising!

In fact, we are working with the soft wen every moment, we most often read the news, newspapers, network blog posts are generally mixed with soft wen, our consumer behavior are consciously unconsciously affected by these soft, many people may wonder, no Ah, I did not see it is a soft wen Ah, yes, Is that a soft text? The highest level of soft text is to let you not feel that he is soft, but you are really real affected by it.

December 28 Network TV Cntv Online, 29th noon CCTV news Broadcast 30 points in the news to a significant length of it as a news event to play, this is a typical "soft wen", but also very effective soft wen! Let tens of millions of people suddenly learned that the original new video site , for an ordinary webmaster this is to spend a lot of money can not buy the publicity effect. In fact, many well-known brands of soft paper every year in the tens of millions of yuan, the number of soft writing in tens of thousands of, the launch also includes a number of platforms, impurities, newspapers, radio, television, the network is constantly affecting our lives.

The establishment of the product brand can use the soft paper, webmaster in the promotion of the site can also use soft wen, soft text to promote not only can effectively increase the site traffic more established name station lay the foundation, even if it is which day the search engine to reduce the ranking declined, the site still has little impact, because you have the power of the brand!

Original Author: Soy isoflavones Net http://www.baiai.org reproduced must be linked to the form of the author and the original source and this statement.