Talking about the exchange criterion and quality control of the website friend chain

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With the increasing of Internet resources, how to organize the website friend chain Exchange standards and control the quality of the site friends chain will determine the survival of the site, especially the current domestic search by Baidu Control, I think the current Baidu's habits more like 5 years ago Google, the site to export links to see very important, Site export link and the site included and snapshots have the most direct relationship, especially for the new site, then as a station of the Lord how to help themselves or control friends chain quality to improve their keyword rankings?

One: Determine the site location and name

The exchange friend chain must have the name, how the website comes, this must according to the website localization obtains. Site positioning determines the subject direction of the site, and the direction of the site determines the name, subject and direction like our business cards and names, you have seen often change the name of the person who changed their business cards? That is to emphasize the direction of the site is fixed, at least in the period you want to develop a certain cycle do not arbitrarily change.

Two: Know friend chain Exchange Mode

At present, the friends of the exchange of the way the author is divided into: Two-way Exchange, single exchange, purchase links (golden link), Fishing-type Exchange. One of the fishing exchange is to rely on their own other relatively good site for friends chain exchange, but after the exchange of points to promote the site, the other friends of the chain Exchange Mode does not explain.

Third: Determine the website development goals

This is a lot of webmaster ignore or even do not do the fact that a lot of webmaster in the exchange of friends always pay attention to friendship quality, but do not forget the equal friend chain principle is reciprocal exchange, the requirement is the level of the site is consistent or close. Determine the Web site development Goals have two: (1) to determine the site development phase of the search natural flow, according to the site's traffic target site and the long tail of the measurement of keywords, can be drawn to the site how many keywords ranking; (2) on the webmaster Exchange friend chain to Google PR as a guideline, Therefore the website stage development request is the website PR to reach how many. Determine the above two points when you can launch the exchange of friends chain work.

Four: Determine the Friendship chain Exchange guidelines

The website right low time friend chain Exchange difficulty, but not all website's weight is high, also not all high weight website traffic must be high. Friendship Exchange is equivalent to China's human relations, but on the internet how to be Baidu evaluation. The development of the website for Baidu, extremely important is the site's external chain, the chain contains links to the site, but also contains other outside the chain, but Baidu is also to meet the needs of search users, so the author in the Friends of the chain exchange has the following guidelines:. According to the content of its own website,

A. Chain objects are completely related, part-related, unrelated, dangerous four kinds of objects, including lottery, interactive community, 3C product category, video category, wholesale category, Taobao Customer or pure diversion volume and advertising category of the website, do not exchange;

B. Exchange of objects if the site is K or suspected k symptoms, do not exchange;

C. The Exchange object belongs to the group station (a website its Friendship link object's IP all is the same) and the bridge page link stack, does not exchange;

D. According to the location information in the first big point to decide the name of the stroke text (friend chain name), the website title is the main one.

Five: Control the quality of the site friend chain

Friends of the site to exchange to a certain time after the friendship is stable state, but the site is not their own, so the development of friends chain site, we do not know, if there is a friend of the chain of K or suspected unhealthy situation, we have to improvise, even if processing.

A. Friend chain objects included: to the website Baidu Total amount of 20% fluctuations as a reference value, when a site in the last 2 months, there are more than 20% of the total site of the fluctuations or continuous growth of single-digit or stagnant, or suddenly reduced and suddenly stable increase, defined as dangerous; When a website fluctuates all the time in 20 % of the volume, but overall stable growth, defined as very stable; however, when a site contains a total fluctuation of more than 60%, it needs to be processed.

B. Chain of friends chain Stability: to the site Baidu chain total amount of 50% fluctuations as a reference value, when a site in the last 2 months, there are more than 50% of the total chain fluctuations, or experienced more than 7-15 days 50% and above fluctuations, defined as dangerous; When a website fluctuates continuously in the growth situation ( Allow a small order of magnitude to fall), defined as very stable; but when a site has a total fluctuation of more than 80%, it needs to be processed.

C. Friend Link website Friendship: When the friend chain of friends of the friend chain is not a snapshot of the normal situation, for very stable, the object of the friend chain snapshot more than half a month, or its friends of the object is betting, or no snapshot, defined as a dangerous state, need to be dealt with in a timely manner.

D. The number of friends chain, I think about 50 of the best, large Web site almost no friend chain, so the webmaster in exchange as long as the attention of the line.

Site friends Chain is equal to our support, the quality of support will seriously affect the site's keyword rankings and search performance, Baidu is particularly sensitive. The above is the author in their own website accumulated several experience, hope you webmaster friends more exchanges and exchange such experience.

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