Talking about the experience design way of the website of the electric merchant

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Do the website, what is the most important? users that do not really have a user's website to say no the last surviving site, as if to create a "home" like, there is no "ragweed" (Original meaning: pig, actually refers to the person), even if only the top of the treasure hijab (extended to the framework of the House) still can not constitute a perfect happy family. For the electric business website, what is the biggest chip to retain the user? Not a product, not a service, not a Web page design, but a function of the site.

Why is the function of the electric dealer's website The only bargaining chip to retain the user? Many times the website of the electric dealer is sells the product the website, the similar product website many numerous, why you are certain that the user will only be reluctant to you in thousands of websites? Of course, because the site's functional design is prominent enough to meet the user's arbitrary operation , to guide users to continue to live in the site.

There are several steps to designing such an electric Dealer's website:

Target user location: To understand the user's habits, age and the nature of work;

User value positioning: According to the user's habits, age and the nature of the work designed to meet user access requirements of the Electrical business website function model;

Website Experience Design: Lets the user be free in the website, the easy joyful visit;

Marketing and Operation: According to the detection data of the website, improve the function design of the website, and the habit of the expanding user group, effectively carry on the marketing and promotion.

This article, we will user value positioning and Web experience design This will be two steps together to explain how the electronic business site through the functional design to retain users.

Highlight the core functions of the website

The user starts to visit the site, look for product categories, and then look for specific products from large categories, submit orders until the final payment is successful, this process may be a few clicks of the mouse can be completed, but in this short period of time, contains the user's access to the site habitual, they understand, Only to reach the detailed page of the product, in order to build a successful, such behavior habits, in the page design process, the need to operate through the way to guide users, to form the user's habits. Once the habit is formed, many things are much simpler.

What if it's a custom? It is necessary to ensure that the purchase process for each product category must be consistent, and can be consistent with other similar web site user operation process, because the user is accustomed to such operation process, so visit the site will not find it difficult to operate or very uncomfortable. At this time the website design needs to conform to the popularity, does not necessarily need to innovate, only then changes slightly on the foundation before, lets this channel smoother.

Can find very useful features

Since it is very useful, the general design of the page will be more hidden, but as long as the user clicks on the page, or drag the mouse, click a button, slide the page can be achieved. The simplest example: the Electronic Business website Product Detail Page's magnifying glass function. Users only in the lower right corner of the product picture to stop the mouse, and then you can through the magnifying glass function more clearly casual look at the product details.

Complete cleanup of prohibited features

The website design needs to have the choice, prohibits the user to use the function must be thorough clear enough. For example, the user comment function of the electric quotient website, only allows the user to comment, when does not allow the user to reply or deletes others or own comment, this can guarantee the website purity. For this behavior, in the design function of the time to completely let users do not have any channels to carry out.

The staying of the electric business website--The user experience is the fundamental, but for the experience design, http://www.52baiduseo.cn the author thinks the function design is the key point.