Talking about the experience of 4 years from construction station to promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The influence of website on network Marketing

I am currently operating the site is the Phoenix Cancer hospital in Hefei.

For private hospitals, the most important network marketing strategy is the website construction strategy and promotion strategy, the two are interrelated: the website construction is the foundation, the network promotion is the expansion, the optimization is the auxiliary, will the website construction, the website promotion and the optimization unifies, enhances the customer browsing conversion rate.

As a hospital online sales base and network Marketing main body, the quality of website construction directly affects the sales performance, in the network marketing-oriented web site can truly create value for the hospital. Professional website Construction has the following characteristics:

1. The site itself can be retrieved through search engines to generate a large number of visits;

2. From the user experience angle design website, uses the convenient and quick platform for the user, thus promotes the customer conversion rate;

3. Successfully achieve the business objectives of the website operator.

To achieve the above three points, it is necessary to build the website from the following aspects:

1, website usability construction.

Website Usability construction refers to the website according to the user to visit the behavior characteristic, to the website construction each element carries on the user experience as the center optimization design, causes the user to obtain the information in the station to be more convenient, fast, thus promotes the customer the conversion rate goal.

2, improve the website traffic.

As a professional male division, gynecological Hospital, how to protect customer privacy is a question we should consider. Because of the customer's privacy problem, the network provides us with convenient and fast platform. So how to get a lot of valuable traffic to the site through the search engine? We do this mainly through two points:

A, search engine optimization

During the process of program development, we optimized the whole station program. So as to improve the search engine friendly to the site crawl.

B, Baidu Search promotion

For the hot keyword, we use Baidu to promote the way to enhance customer access.

3, the site's regular maintenance and updates.

The website maintenance and the renewal refers to the enterprise's website completes, need to constantly update the news and product information, only regular updates, to maintain the vitality of the site, the major search engines every time will be included in the site for the new statistics, those who are often visited, update the number of sites in the new statistics to improve the ranking position.

Second, the website target visitor analysis

Before you publish your site, or before your site is designed, think about who your target viewers are, what you want them to know, and how you can express that information. Then think of yourself as a visitor, what do you want from this site? Remember, the site is just a communication tool. The vast majority of people browsing your site just want to get valuable information from it, not simply to enjoy the dazzling animation effects and the magic of the Internet.

Website Design idea Positioning:

To build a "medical service" as the theme of medical consultation, medical knowledge, expert exchange platform, and to enable more patients to understand the service project, access to business opportunities.

The main visitors are divided into:

1. Patient Population:

In fact, our hospital is the most concerned about the access of patients, as a professional male, gynecological hospital, involving a lot of customer privacy issues. Because of the customer's privacy problem, the network provides us with convenient and fast platform. These people mainly through this platform to understand their illness and treatment plan.

2 Related industry experts:

Relevant experts in the industry are also the main visitors to the site, they will be concerned about the hospital's technology and project development status, and through their high degree of reliance on the spread to enhance the hospital brand awareness.

3 Industry chain Related:

Upstream and downstream enterprises in the industrial chain to understand the development of the hospital and to seek cooperation opportunities in all areas.

4 other visitors who care about the enterprise,

People who are interested in working in hospitals, some economic and investment personnel, etc.

The organization is based on the composition of the above viewer group, and combined with their concern for browsing information to determine the content of our website design, column division, as well as the final page performance and browse the form of processing, with such a target browsing simulation analysis, the final design results will be more suitable for all levels of user access and browsing habits.

Although the writing is not good, say the wrong place, take two bricks to forget, don't scold just fine. But want to make friends with you, I am now ready to do the operation of the hospital site promotion. Hope to have an exchange platform I promote the site is Hefei Phoenix Tumor Hospital www.2678000.cn, we can discuss exchanges, can also give advice, the site has my contact.