Talking about the experience of using e-mail marketing

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Companies that send ads via e-mail face a promising but dangerous path, and any mistake (such as sending e-mail to an unwanted customer) can ruin the company's reputation overnight. However, if the company's use of e-mail is just right, it can not only establish contact with customers, but also gain extra profits, and it costs only a fraction of the cost of direct mailing.

More and more companies are starting to adopt the email marketing model, because email marketing can bring many visible benefits-the Internet enables marketers to instantly reach thousands of potential and existing customers. Studies have shown that 80% of Internet users respond to e-mails received within 36 hours, while the average response rate is only 2% per cent in direct mailing (i.e., direct mail) activities. At the same time, email is a justifiable winner compared to other ways of online marketing, which can be fully reflected by the "click through Rate" indicator. Each time a user connects to a company's home page or sales site, a click Pass occurs-whether they watch a site's window ad or send an e-mail message. The "Click through rate" of banner ads has dropped below 1%, the "click through rate" for e-mail is 80%; and then there is the cost, paper, printing, mailing costs are expensive, and a year more expensive (Microsoft's average annual cost of 70 million dollars for direct mail), now, Microsoft sends 20 million emails a month, but costs less than direct mail.

E-mail is now one of our most common network communication tools, so whether we can now better use email to do our online marketing? I will say that I use email marketing a little feeling and experience, and we communicate, not necessarily all correct, but also hope that friends criticize.

e-mail and telephone and so on communication tools, it has its own unique charm. Just like now we use ordinary letters, it also has its own characteristics. E-mail is characterized by fast, inexpensive, convenient and diverse content. This provides a good condition for our network marketing.

1. e-mail marketing avoid indiscriminate hair. I think everyone has a headache now. People are not working in the early morning to turn on the computer, will delete a lot of junk mail. These spam messages are really annoying. Basically do not look at will be deleted. So how do we know that she's a spam? That's the 2nd thing I want to say.

2. The title should be eye-catching or unique, creating an open desire. Why do I not hesitate to delete some junk mail? Everyone may have received invoices to sell the mail, and some is the title is a certain invoice generation and so on, and so on, some are the title is irregular code or language, so that people will be a look at the spam mail, such a message can not be deleted? And some people now seem to learn a little knowledge, the title is very good, very attractive, but also can make people have the desire to open. But after the open or deleted, and it makes people more angry, this is my 3rd to say.

3. Avoid cheating customers. See a message, the title is very good, such as: send you a gift, your good friend's letter, So-and-so information, important documents (contract) and so on the title mail, you said you can not open it? But if there is a spam, really disgusting, so that people have the feeling of being cheated, who do not want to be fooled, if that feeling , do you think you'll see?

4. The content of the message is the most important. Even if you are advertising mail, your mail should be concise, clear, it looks professional, not muddy, can not make people feel confused mind, can not let people look at the feeling of garbage, messy text will give people the feeling of disrespect. There is a saying good: buy a product is to buy the feeling, as long as the feeling is good, in fact, the product really how is not important. Do you think so?

Did such a long time network marketing, oneself feel or do not believe what super software, Mass and so on Dongdong, this at that time may have a little effect, but in the long run is useless. Obertutu is a design of my own mail, and I hope to discuss with you the method of network marketing.

Here are some other important guidelines that the pioneers of email marketers follow.

1. Give the customer a reason to respond.

The company makes Internet surfers have a strong desire to read these email ads and online ads. Innovative direct marketing companies attract customers by using e-mail-form games, scavenger searches and instant knowledge of winning and losing activities. The purpose of the user is to scramble for the product, such as a trip to the Caribbean or a bag of gold.

2, make your email content personalized.

The network enables the company to personalize the content of the e-mail that it sends, depending on the customer's past purchases or cooperation. At the same time, customers are more willing to accept personalized information. The site of the computer bookstore Amazon (Amazon.com) has won many loyal customers by sending e-mails and suggestions to customers who are willing to accept advice through their shopping histories; IBM's "Focus on your News digest" The site sends the selected information directly to the customer's email box ... Customers who agree to receive news letters can select all their content from an interesting list of topics.

3, to provide customers with some of the direct mail he did not receive the things.

Direct mailing activities take a lot of time to prepare and implement. Because email marketing is implemented much faster, they can provide time-sensitive information. For example, a tourist site on the network, such as tourist (Travelocity), keeps sending e-mails to customers called ticket Watches (Fare watchers), which offers the last minute of cheap air tickets.

If marketers follow all these rules in their marketing campaigns, they are likely to make e-mail one of the hottest new marketing vectors.

This article starts: Network Marketing Forum (www.mywlyx.cn) junzi124 09.09.10