Talking about the feeling of using consumption and sharing community

With the more and more popular of the community network, the Community e-commerce is being paid attention to gradually. Among them, the hottest community e-commerce network is consumer sharing community , such as beauty, mushroom street, etc. are based on consumer sharing community sites.

About the experience of using these two consumption-sharing community networks. On the good side, this kind of consumer sharing community site, no doubt let us feel "community + e-commerce" to bring the new experience of online shopping, more interesting is more authenticity, like shopping with friends is, together to evaluate the quality of a piece of clothing, that kind of fun.

In addition, the consumer sharing community also let the flow of cash-strapped Taobao Consumer-to-consumer sellers find a good way to import traffic. To allow buyers to participate in the sharing of the shopping experience, but also to get paid, the microblogging, SNS implanted in shopping, this model is indeed very innovative.

However, experience the beautiful said, Mushroom Street, found that these sites are too similar, whether it is UI design, or operating mode are almost no difference. Both have a common drawback is that the community is too little interaction, the interaction is at the shopping level, not rich, so only to attract those who have shopping purposes, stickiness and user increment there is insufficient. Because this kind of consumer sharing community website is too similar, in the website design and operation itself need to innovate, otherwise it is difficult to achieve differentiation.

Beautiful said the positioning is very clear--"and the most will online shopping mm together, easy to Amoy clothes", the target user group, and its vertical consumption sharing community goal is clear, so although narrowing the community, but to facilitate the gathering of senior users in the field; the product design is intimate in place, "the net buys the talent, picks the clothes, Good Word-of-mouth shop, group purchase "for the online purchase of the user is very easy to use. However, the community content is relatively single, no active consumption needs of people can not produce the power of landing communities.

The location of Mushroom Street is similar to beauty, and there are even many similarities in UI design. It is said that the beautiful say has a very strong fashion talent resources, these people began to play in the beautiful, but soon, will be mushroom street content down, and then, for example, many college girls in the beautiful said play, as a campus correspondent, see wearing a few girls, photographed down, but these special agent shooting things, Mushroom Street will be stripped down, Arouse the user indignation.

From the current point of view, the consumer sharing community's threshold is not high, many enterprises and individuals can quickly enter the industry. The key to the consumer-sharing community is the operation, especially the combination of line lines and some micro-innovation. But the Chinese internet plagiarism is blowing up again in the burgeoning consumer-sharing community, which is hurting the new industry. I hope that mushroom street through innovation, and quickly create a new community of e-commerce templates, rather than patchwork, so can only give opponents leave opportunities.