Talking about the four importance of description in website SEO

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

All think description more and more unimportant, but I have to say that the status of description is extremely important, this importance is not just ranked, to the rate of conversion is helpful.

My station joke bar a few days ago found that the word "short joke" some of the words Baidu Search traffic, check to know that the word line to the third page. But title and other labels do not appear short joke this word, but participle can be separated short joke this word, short joke this word Baidu index has more than 800, upgrade the rank certainly can bring some traffic, so think of change description ( Originally the original description is not satisfied with, slightly modified, plus the word short joke. After the revision of the idea that the ranking will fluctuate, or the snapshot should be stagnant, did not expect the next day snapshots are still updated, description of course, with the update, a search rankings, short jokes to the second page of the seventh, really fast AH. This shows that description is still very important ah, the following shallow analysis of the importance of description.

I. Impact on rankings

Description is the role of the title, equivalent to the title of the assistant, know that the title is very important then the title of the assistant also certainly has a certain importance, such as a very important leader, his assistant said is not very weighty? Description is the extension of title, used to assist Title,title in the occurrence of keywords in the Description field one or two times, is equal to tell the search engine this word is very important.

Second, bring the flow

Research has found that people ranked in the search engine before a few of the page attention difference is not large, in many of the results of the search, what others click on your station, in addition to ranking, title and description enough to attract people is also a very important factor. and title on so few words, bring the amount of information is too little, then this arduous task of course to give description, description two lines of words can bring the information is not much, but give people a general understanding or enough, If the content of description is enough to attract them and contain what they are looking for, it is very likely that these people will click on this station.

Iii. effect on conversion rate

For some product stations, the most important is not traffic, but conversion rate, especially some products using a relatively narrow industry, how to let Target customers find the most important. This is often the case: search for a word that is not very relevant to your product or service, but your site will also appear in search results, even the ranking will be better, but because the content relevance is not very large, searchers will probably not click on your site, even if there is a portion of traffic, such traffic is not what we need, The conversion rate is not much help. But do not rule out, there are some search this unrelated word people do need your product, this is the potential customers, how to pull this potential customer? That depends on the accuracy of the description description, if your description has something that the customer needs, Then he'll probably click on your site and it's likely to make a deal.

Iv. The writing of description

Speaking of description, the readability of description is very important. Description is an overview of a page that should be a summary. Can not do the list of keywords and stack (that is keywords function), but it is necessary to repeat the title of the key words one or two times or do their long tail keyword, this will be the clever integration of keywords into a fluent words, so that the number of repeated keyword rankings have a greater help. This article is provided by www.jokeba.com stationmaster, reprint please indicate source.