Talking about the idea of website management popularization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Do E-commerce sunglasses This line has been more than a year, from the website construction to optimize the promotion, each step is very difficult to walk. Now think back, quite touched. Here to share with you the harvest of this period of time. E-commerce in the domestic very hot, we want to make money through the site, we have to let more people know our site. So how do you promote your website? I think that to take full advantage of the exposure rate of information and news driven Web site traffic, it is necessary to let the site frequently appear in front of the search results, will search for sunglasses information on each user is "attracted" to our site, and through a wealth of content and good service to meet the needs of users of information , so that users recognize our website, and then accept our corporate culture and service concept.

Website production process needs to consider the SEO architecture, etc., the goal is to make it easier for search users to find us, so we have to a comprehensive, meticulous, effective search engine-oriented optimization work; After careful analysis of the website, we think that we need to carry out optimization of the whole station, that is, to optimize all aspects of the columns, To improve the number of search engine included pages, levels of Web pages and the weight of the site, at the same time, we will analyze the effective keyword through a number of strategies to properly layout to the Web page, and eventually improve the list of keywords in the search engine rankings.

In the specific operation, we can observe the user's search behavior trend through Baidu Index, can understand that the user in different stages of the search is different, early, "sunglasses, sunglasses, sunglasses ten brands," such as keyword search volume, at this stage, users need to provide a variety of basic information sunglasses; Mid-term: combination of keywords such as "sunglasses price", "brand sunglasses" increase in demand, at this stage, the user has a purposeful start in accordance with a specific prefix or suffix to inquire about the sunglasses information; later, "Longtaiyang Mirror", "Ray sunglasses" and other precision search, from behavioral analysis, the more to the late, The more accurate the people who endorse our sunglasses products online, the more active the online customer and the company's sales and customer service contacts. To sum up, our optimization work in addition to the overall improvement, but also in three periods to focus on different directions.

Marketing strategy

1, a variety of ways to spread our website and the combination of key words of the intrinsic relevance

2, the overall marketing: News marketing, blog marketing, forum marketing, SEO integrated communication

3, explore our website in the industry's product advantages. Improve the visibility of the industry.

Media choices

1, Forum Choice: The crowd is more gathered, targeted popular forum,: covering 500 media and forums, key forum maintenance (including Sina, Tencent Network, Sohu, NetEase four major portals, Baidu Bar, Tianya, Mop Community 3 community, other A-class forum), according to different manuscripts, combination of media, Posted on the relevant section. (can also include home furnishings, building materials, household appliances, environmental protection, such as professional web sites) These forum target flow of the main platform, a large number of visits, interactive and strong influence, geographical positioning clear, can refine the characteristics of the target customers, can be accurate transmission. So that the region to a wide range of dissemination of brand activities, to the target audience left deep brand impression, provide reference.

2, news dissemination: including product promotion, brand promotion, channel publicity, promotional activities and so on. It is best to establish contact with the news website Press person. Four major portals, Phoenix and other news sites, including Ali, Hui Cong, China's glasses network, building materials network, such as Baidu recognized news source Business-to-business website

3, Blog communication: Use the blog to attract the target users of Hongyu ceramic brand activities of interest and brand value recognition. In particular, the blogger experience, the sunglasses brand and design concept of the meaning and value of the detailed explanation for consumers more convincing. The best is illustrated, Vitalize.

4, SEO optimization. SEO is a very important publicity skills, in simple terms is to let users in search engines first see the information we release, but also to suppress negative information, let us want to reflect the information embodied in the search results page in front. SEO is all Word-of-mouth marketing assistance, only in the forum marketing, Baidu Encyclopedia and website Construction and other marketing methods to add SEO as a match, our marketing results can be in Baidu has a good embodiment. For example, before the Tianya online popular moon and so on inside all contain the figure of SEO.

5, the dissemination of knowledge platform. Knowledge Platform FAQ to combine SEO keyword optimization. This is very important. On the one hand, the weight of knowledge platform is high, Baidu ranked high, top users click on a good topic. Example of a question: which is the best brand of sunglasses in China? What are the top ten sunglasses brands in China? XX sunglasses brand What kind of from the point of the problem to all have, you can answer other people's questions, you can ask yourself, sometimes can also call some friends to help me click on the button to improve the weight.

6, the activity spreads. Suggested channels to hold concerts and other activities to promote brand influence and visibility, can also through the consumer's essay or user testimonials activities, promote interaction with consumers and patience. Feedback consumption information. thereby and enhance the flow of the site, so as to achieve the corresponding benefits.

7, and Consumer-to-consumer product promotion. Simple point is to start Taobao shop and their own direct shop. This benefit is needless to say.

The above mentioned many kinds of promotion way is to have a team division of work. A man's power is too small to be busy. Therefore in the promotion also can strengthen each person's unity cooperation consciousness. Probably say so much, hope to be helpful to the novice.

Finally, thanks to A5 this platform, I wish A5 flow is flourishing. Tips: This article by the http://www.zxma.com/author original, forwarding please keep the link.