Talking about the influence of website SEO optimization four factors

Source: Internet
Author: User

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SEO This word believe in I believe in the A5 above browsing friends, has been no stranger, and there are too many online too many of the SEO optimization of some general methods.

Next I will be the system on how to do the site SEO to carry out a detailed description.

Here I talk about the impact of site SEO optimization four factors?

First: Target keyword

What is the target keyword? We can understand many aspects, the most simple site of the main keyword, I say is to your site to bring the main flow of keywords. These keyword rankings you want to be on the search engine on the front, is that you think your users will search the word.

Here I give a simple example, a large bookstore, there will always be a basic best-selling books, and even a few small bookstore best-selling book to reach his entire bookstore sales of 80%, these best-selling books can be said to be the bookstore or the city's target keyword.

I think the target keyword is mainly through the home page to optimize.

Second: Long tail keyword

What is a long tail keyword? Similarly, the above example, a bookstore is a big sales, the reason for the big sales is that he has those best-selling books, but a bookstore can not only sell the basic best-selling book, he has a variety of thousands of books, in addition to the best-selling book other than the long tail keyword.

Long tail keyword is also a website in addition to the target keyword other than the keyword, small series think long tail keyword is very important, to as much as possible mining

The main reasons are:

1, a long tail keyword to bring the flow may not be much, but many many long tail keywords bring more traffic, this is the 28 principle.

2, long tail keyword to bring the flow is generally more accurate, can effectively improve the conversion rate of the site

Third: The anchor text of the key words

What is anchor text? A keyword is attached to a link is the anchor text, I am most of the time to do SEO optimization is the core of the rankings around the anchor text to do.

For example, in the spirit of my website to set sail network technology above there are other sites to do a lot of SEO outsourcing this keyword, then the search engine will think that http://www.ssky.cc/rankings should appear in search "Shenzhen SEO outsourcing" The word search results; When users search Shenzhen SEO outsourcing, My site will certainly get a good ranking

Part Four: Outer chain construction

The most important role of the chain, I believe many people know, improve the site's keyword rankings and improve the weight of the site, followed by increased exposure to the brand and bring some direct flow, so the chain can not be ignored

There are often some outside the chain of ways: links, blog links, soft text published, submitted to the collection of Web sites and online RSS reading sites, the site submitted to the directory, question and answer platform, etc.

Of course, there are many factors affecting SEO optimization, I just listed here four points more important, I hope to be able to help.

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