Talking about the marketing analysis and strategy making of website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today, a good web site products are endless, how to carry out marketing packaging, so that its continued to attract users to pay attention to and produce long-lasting user viscosity, is the icing on the cake of creative work. Frankly speaking, marketing is how to find, create and deliver value to meet the needs of the target market, so as to obtain a stable source of profits!

In order to achieve the goal of "get profit", the website product needs to use certain marketing skill first, make the website have certain popularity. However, there are thousands of ways of marketing, improper marketing will cause waste of resources, and has little effect. Therefore, in the formulation of marketing strategy, the market needs to carry out a comprehensive marketing analysis, so that resources will be used in the blade, to achieve precision promotion, the effect of half the effort.

How to analyze the market? No more than two areas, market demand and competitors. Market demand in other words, is the site product potential customers. To be sure, who are the Web site customers? How do they find the site? How can they find the site? What user characteristics they have. Holding on to these customers means grasping the source of profits, so you need to conduct in-depth analysis of the customer.

In Jinan, my online second-hand housing promotion experience, real estate intermediary is the site is very important customer groups. To master this part of the customer source, must accurately grasp their psychology. After in-depth communication and analysis, to learn that real estate agents are mainly interested in website popularity, listing information and keywords of the site rankings. For these three directions, Jinan online second-hand housing launched an orderly marketing promotion. On the one hand to do the online promotion, let the brand gradually accepted by the public, familiar with, at the same time, Jinan online second-hand housing use its own powerful media platform advantages, collect a large number of high-quality personal housing information to meet intermediary needs, in addition, keyword SEO optimization is also continuous work, and achieved good results.

Master the user characteristics, but also need to do some analysis of competitors, is the so-called "know each other, hundred wins not dangerous." We need to understand the strengths and weaknesses of competitors, their profitability model, their advertising and billing status, their traffic, what keywords they used and how they were promoted, how they ranked, what features they introduced, and so on. These are the things we must pay attention to.

However, focusing only once is far from enough. We need to record, and continue to focus on, continue to update, so that the information collected is more realistic, conducive to the next decision! Through continuous analysis of opponents, we can find and make up our own deficiencies, reduce the cost of error, and form a differentiated marketing strategy, and customer analysis and attention to help us accurately grasp the needs of customers , running in the forefront of the industry.

After accumulating the rich data, we can analyze the marketing strategy based on the data. But to make strategy, but also need to their own website products and services have a thorough understanding, on this basis, to make a targeted marketing strategy. In doing marketing considerations, the most important issue is investment and return, that is, the effect of marketing.

In the production of a variety of marketing planning plans, the father of modern marketing Philip Kotler 4 "P", can be called marketing repeatedly with the method and thinking direction. 4 "P" refers to products, prices price, channel place, promotional promotions. In addition to these aspects, there are three other factors to be determined: target targets, time cycle cycle, methods methods!

After determining the basic direction, the homework is not finished, but also need to consider how much the planning can add to the site membership and access, how many customers, customer consumption and cycle situation? How much does it cost? In the specific planning and implementation steps, also need to do a full range of possible problems to make adequate estimates, to do a good job in the record; , to estimate the manpower and material resources, and to consider whether there can be integrated utilization of the resource.

Marketing is a complex system, need to understand their own website products or services, to understand competitors, but also need to understand potential users. A lot of use, practice can be true.

The above article starting in Jinan online second-hand housing esf.jnol.cn, reproduced please indicate the source.