Talking about the marketing logic from the new news of obsessive-compulsive disorder

Wei Jiadong/Wen &http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP; The author of Digital marketing Campaign

These two days the hands of a lot of cheap 1 new news avatar, unconsciously found that the OCD cured. Micro-letter friends began to change the avatar, this kind of avatar is really good, the East elder brother is the whole to heartache people, such a portrait How To say fire?

We found that the speed of this small head is still very amazing, a lot of grassroots large about "1 new news head Picture Collection" Article is read 100,000, can want how many people see and update the Avatar, in my circle of friends, last night has been a lot of people changed the "right" of the spoof Avatar, and even the message is to " Flirt with friends who haven't contacted for a long time.

Let's briefly analyze the spread logic of this spoof avatar:

First, targeted strong: The virus has a key word is "Virgo", a lot of time to borrow the constellation of marketing, are able to cause resonance and crazy biography, think of who has not a Virgo friend? After marketing is not can become Sagittarius, Aries and so on, as long as you understand the constellation, and you want to spread the event to match well;

Second, simple operation: the so-called simple is a lot of collection is a good picture, and tell you to save the direct replacement can be, do not need your own design;

Third, grassroots help: In the dissemination of the key point of the detonation is that the grassroots micro-letter large power, and there are many celebrities in the micro-letter circle forwarding, this is the marketing needs to learn from. When we are in the circle of friends to see friends are changed to spoof pictures, or their own after the whole, is not also want to change a head? The probability of more than 50% should be some, then the moment "picture collection" of the article became popular, we do marketing, has stimulated the interest of everyone, many people like participation, suffer no opportunities and methods, at this moment if you can give a timely "raiders", "Daquan", "collection", it is really a timely feeling, Marketing is like this, do not push, so that everyone in the hard search, you put "it" sent, we naturally "it" as a baby;

Four, sparking controversy: a spoof of the avatar caused by the participation of many people, also have a lot of friends hair map "to the Avatar or friends" and so on, the controversy is still there, and there are a lot of people to participate in the discussion, this point in marketing communication can be used for reference, if your event is too flat, there is no opposition to the discussion, not enough attention to strong Sometimes we need to make some of our own business, the focus of their own perspective, the purpose of the moment is to attract more from the media, media attention, if you can fission transmission, then your marketing win!

I'm just trying to analyze the marketing logic of this spoof avatar, but this morning I found out that the avatar of the spoof participants had changed back and played.

Spoof marketing needs to be enough, this kind of in the circle of friends to do crazy biography especially to note that the wolf came to the best not always appear, a person's integrity is gone, you say is not.

The above is only from this incident analysis marketing communication, do not learn to bias!

Wei Jiadong/Wen ("Digital marketing Campaign" author, social marketing practitioner, Jinrui award judges, micro-credit public number: weijiadong2013 or search "Wei Jiadong", Welcome to Sohu News Client, today's headline client subscribe to "Wei Jiadong" from the media. Reprint please signed!