Talking about the marketing means of the small movie website

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On the internet, small movie sites are everywhere, for example: Odd Heat network, watermelon Movie Network, and so on, the remaining unknown small movie site on countless, the so-called small movie site refers to those individual webmaster do movie sites, and these small movie sites are dependent on Baidu audio-visual or fast broadcast. Small movie sites can not be compared with those video portal sites, such as Tudou, Youku, etc., but these small movie sites have their own way to survive, that is, all the film resources on the site are free, and the latest movies can only be seen on these small movie sites. The reason is that most of the large video site is not completely free, which also involves the issue of film copyright, and small movie sites will not appear this problem, but then again, want to be in a number of small movie sites stand out, the most important thing? I think it's a marketing ploy.

What's the reason for that? For such a small movie site, its content is basically the same, because those movies, TV resources are similar, so it is difficult to do in the content of differentiation, to surpass your competitors, from the content of hard work has been very difficult. Furthermore, there is no difference in the user experience of the small movie site, provide the service is free to let users see the film, the profit model is basically the same, that is hanging ads to earn advertising fees, so that the flow of Web site more and better, but only by doing SEO optimization is not enough, and those traffic big keyword competition is not small , a new station to rank more than the opponent is not good to do. So what is a small movie site for those marketing tools? The length of the station's energy and funding is limited.

First: The use of QQ group to enhance the loyalty of users

This marketing method is to enhance the loyalty of users, because many netizens in a movie site to see the movie, the next estimate will not choose your site, the general will be directly in Baidu search the name of the movie, and then choose the top few sites. In fact, this will lead to the loss of traffic, if your site has almost 500 IP per day, so long as the daily can retain 10 users, so that the site has a number of fixed user resources. The simplest way is to use the QQ group, set up a few movie commentary category QQ group, a group can accommodate hundreds of people, and then as long as the maintenance of these QQ group can be. But first you have to find ways to attract visitors to join your QQ group, you can do an activity in the group, for example, to compare the best film reviews this month, the general film site said that there is a comment function. This can also bring a lot of quality comments on the site, of course, during the event to send out some small gifts.

Second: Use microblogging or social networking sites to build Internet connections

The advantage of Weibo is spread fast, but first you have to have a group of fans, this can go to buy some so-called "zombie powder", so that looks more good-looking, and then find ways to find those who like to watch movies, TV friends. How to find it? I think you can use some social networking sites, such as: Renren, friends Network, such sites have a lot of circles, to find the relevant circles, of course, can also build their own circle, and then is to find a way to pull people. Invite people to join their QQ group or micro-Bo mutual powder, in fact, is to assemble the Internet connections, first with them to do a good relationship, and finally recommend their own small film station, of course, not in the group of purely implanted ads. This will make a lot of people disgusted, whether it is a micro-blog or social sites, want to mix good people pulse relationship requires time and energy input, but the investment should not be more money.

Third: Do some offline promotion or marketing

Personal small webmaster How to do the promotion under the line? No money is impossible to plan what large-scale activities, but can use some small skills, their friends or classmates are promotional objects, this part of the reality of the relationship can be fully exploited. The most common way for young people to relax at the moment is to watch a movie, go to the cinema, or go online to see it, and for a lot of cock users, it's more likely to watch movies on the internet because it saves money. Your friends will also have a lot of friends, this is actually a very wide network, let your friends recommend to his friends, this is a very simple thing, you can at a friend's party to promote their own website. I do not want to give your friend how much good, after all, is a matter of little effort. In addition, there are other low-cost promotion methods, many of the idea of the webmaster is very new, good I chat so much, if you have good promotion ideas, may wish to share.

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