Talking about the marketing revolution in the Internet age

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The concept of Internet marketing, which is inherently ambiguous, is becoming increasingly popular. Under the financial crisis, many manufacturers who used to do pure foreign trade began to expand their domestic market by Internet. The rapid rise of the company, Alibaba domestic trading products, as well as Baidu paid search products selling, and no one does not show this kind of clues.

At the same time, the domestic E-commerce trademark company Alibaba's Taobao, also launched is called "Big Taobao" new strategy, began to test the water line sales. Tradition has been broken, on the one hand, Taobao actively expand offline channels, on the other hand, manufacturers are also actively explore the Internet sales channels. The two seemingly contradictory directions have a common theme, a new marketing revolution that is revolutionary, both in terms of traditional ways of spreading and selling or branding.

The intent of the big Taobao strategy

Taobao, China's Consumer-to-consumer market, has started building physical stores, which sounds like a rather strange thing. Whether it is Taobao brand authorized entity shop "Amoy One station" or they built the "Taobao City", in fact, these are Jack Ma to promote Taobao to complete the supremacy of the retail channel of important steps.

It is hard to speculate on when Ma's strategic idea began, but since Ma has always liked to take Taobao's turnover and Wal-Mart Comparison this point, we can see that Taobao does not seem to regard ebay as a real competitor, Taobao, whether in strategic capacity or innovative ability, are far more than ebay. ebay's evaluation of Taobao Mall "will increase costs." This is certainly true, but it is a short-sighted one.

The difference between seeing the problem stems from whether you think of yourself as an "Internet enterprise". There is no doubt that ebay is taken for granted, but Taobao seems to have seen a further consumer-to-consumer vision, Consumer-to-consumer Channel is already one of the important sales channels for the enterprise, and the future, almost no doubt that it will become the mainstream sales channels. But perhaps Consumer-to-consumer is not a very appropriate word. In fact, Taobao from the first day is a mix of consumer-to-consumer and the model, seems to use "internet retail channels" to define more appropriate.

Big Taobao strategy is quite ambitious, the following is our implementation phase of some of the analysis:

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