Talking about the marketing strategy of medical Network

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At present, more and more medical websites, competition is more and more fierce, a variety of marketing means of endless, shop day advertising, promotional activities, star endorsement, get the Internet ads aesthetic fatigue. Want to emerge from the vast network of the sea, we will be more careful than competitors, more means, more serious analysis and good every detail. In the forum often see someone say "details determine success or failure" I personally agree, the following HG describes the work of network marketing need to do.

Customer positioning

Each product has a demand for its users, we want to promote the medical services are the same, to the user accurate analysis. Different users have different life habits we have to determine our marketing methods according to the user. For example, to do cosmetic surgery, it is necessary to the user's gender, age, income, marriage, occupation, life habits and other analysis, and then according to the characteristics of the client to develop promotional strategies.

Website content

The content of the website directly embodies a good or bad site, the content of the site can leave customers, so that users have confidence in you, resulting in benefits. Poor content will allow customers to see the fog, and even the intention of the customer directly scare away, medical care is more rigorous content if there is a deviation, will have a very negative impact on netizens, so the construction of net-funded content must be good. HG found that some medical sites are completely updated to update, not only the content is highly repetitive, and even irrelevant and direct replication of sticky paste situation, shame. HG believes that a content good site to do 1, website content Integrity 2, the website content Reliability 3, the website content Uniqueness 4, the website content Authority, the best can do after 10 years to the customer also has the Help content, such article whether is the search engine or the user all likes very much, the promotion has the multiplier effect.

Promotion mode

The site has been built, the content is also finished what is still poor, on the customer! Want to have customers to let customers know your existence, so we have to do a good job of promotion, which is the most important network marketing.

1, bid

This is the first step of network promotion! You can quickly display your information in front of the customer. Bidding is a bit fast, but the point is to burn money, medical network promotion depends mainly on bidding, so to find a good key words, to the minimum price to get the best return, good just to use in the blade or a lot of money will be wasted.

2,seo

SEO is the cheap network promotion means, is also the current network promotion mainstream way. Optimization through the station, outside the station optimization, so that keyword search results rankings improve, so as to improve the number of Web site visits, and ultimately enhance the sales capacity of the site.

3, advertising

Online advertising is advertising on the web. The use of advertising banners, text links, multimedia methods in the Internet to publish or publish ads, through the network to the Internet users of a High-tech advertising mode of operation. Can network League (Baidu Alliance, Google Alliance, as well as other small and medium-sized alliance), the portal site, video ads, and so on, the best to adhere to, this is helpful to establish a brand.

4, Soft Wen, blog, forum, Weibo

Soft wen, blogs, forums, micro-blog promotion is from their advent has been very practical to promote the way, on each platform to publish soft text information can not only improve the site's exposure to attract users, but also to enhance the SEO site optimization effect, and establish a website brand. Combined with SEO is a very good way to promote, to see the first use of soft text to promote the success of the case of melatonin know it strong. Promotion of the best time to let customers think of advertising as news, the media to spread the appearance of the image, increase the credibility of the advertising information.

Visitor converted to Customer

What is the purpose of medical network marketing, from the establishment of the station are promoted to attract patients to their own hospitals, to give patients need medical services. For the medical station, the high conversion rate of the site is more practical and useful. Because you have to rely on effective clicks and reasonable conversion rate to earn back. In Hg seems to improve the conversion rate of the site, it is equal to improve the site user Experience + User Guide, do a good job in the early stage so your site user experience is certainly not bad, as long as the appropriate guidance of visitors can become customers. Visitors are sometimes not God, they are the lambs in the lost, they look for a way out and need your guidance. Article from the HG SEO blog http://www.fz-seo.info/fzseo-466.html