Talking about the network popularization of medical profession

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Medical industry in China's market is a very worthy of the promotion of the place, this is not only the promotion of traditional media, now the increasing number of netizens in China, now the Internet users encounter problems like to search the Internet, so the value of the information brought by the network more worthy of the attention of various industries, The medical profession should strengthen the network promotion more vigorously.

I have been in the medical industry network to promote this piece has been done for a long time, but also got a lot of experience in the medical industry to promote, and now share some of my insights, shallow to analyze how the current medical industry to promote more can increase the number of outpatient.

First, the promotion of brand benefits. This is the most important, take the Jinan Sunshine Women's Hospital, the site of the market promotion is mainly located in Jinan, Shandong, located in the Department of Gynecology, a specialized hospital, in Jinan to do the promotion of the brand, the purpose is to let all the citizens of Jinan know, see Gynecological, looking for the sun. In the network to do brand promotion, is mainly to use Baidu know, search and ask, Jinan local forum, and so on, vigorously promote the brand, once the brand out, but also worry about no outpatient volume?

Second, the search engine's long tail keyword conversion. Now netizens online search has formed a habit, do the medical profession, must do a long tail keyword to bring the flow, this kind of directional flow conversion rate is the highest. Of course, Baidu bid promotion is also to do, this point does not have to question, you do not do bidding promotion, Baidu is not to give you a good face to see, because Baidu relies on this to make money. Now the medical industry bid promotion is also very intense, I feel the use of long tail keyword bidding is a good choice, conversion rate is relatively high.

Third, the soft text promotion. The medical profession needs the soft article promotion more, this is also a kind of brand propaganda, when this soft article is reproduced by many people, it not only brings the benefit, moreover is a kind of long-term propaganda.

Iv. promotion of local communities. Take Jinan this piece, the community a lot, how to make good use of these communities to achieve the purpose of promotion. I believe we all have a lot of ways, the best way is to reach a cooperative relationship with the local community, of course, both sides are beneficial, why not?

The implementation of the SEO scheme. In fact, the medical industry to do SEO is for the brand, the purpose of optimization is to promote the brand. I said here seo, is a kind of internet transfer to the brand marketing. I feel the medical profession can according to each disease classification completes the topic the optimization, greatly enhances the website the collection quantity, certainly these do the search engine optimization is must take the road.

The above is my opinion to the network promotion of the medical profession, share with you, if we also have a good promotion methods, Exchange, after all, we are doing the Internet, communication learning is the most to promote growth, nothing more to the largest community A5 to publish their own views, to learn. My qq:286186331 welcome everybody to add me qq to exchange the discussion.