Talking about the news hype marketing through the nuclear spill robbery Salt incident

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Hello everyone, I am the moon, according to the March 17 northern network reported that Guangdong, Nanjing, Zhejiang People because of radiation rumors snapped up iodized salt, because the people around the crazy Rob, local supermarkets have been out of salt status. In fact, I also received the telephone in the morning, let me hurriedly go to the supermarket to buy salt, and later can not buy, and the moon had to feel the power of rumors. Although the negative effect, but let me see firsthand the power of events and Word-of-mouth. Let's analyze why there is still such a large area of rumor bogey in the highly transparent and developed society of Information:

First. Reasonable use of the most popular events: In this case, there is no doubt that the Japanese tsunami caused the nuclear leakage, causing the sea water may encounter radiation pollution crisis. Here are two key points, one, which many people are looking at right now, and the chance that this will have an impact on the followers themselves. In particular, the 2nd, because a lot of hot things, the attention of many people, but if the event itself with the attention of not too much relationship, the speed of transmission and coverage will be greatly reduced.

Second. Cleverly blending marketing objects into event propagation: The incident itself is not a marketing object, the Japanese tsunami incident was also a disaster reported only, but behind the event marketers will tsunami-nuclear power plant explosion-seawater pollution-China's coastal salt pollution-consumers buy salt a series of chain events, successful in tandem, Formed the general public panic, only to create a situation of crazy robbery.

Third. Information society, the phenomenon of asymmetry is still serious: television, newspapers, these traditional media communication itself is a number of limitations, that is, on the Internet, this information asymmetry still exist, casually in Baidu search for a weight loss tea, you can see more than the price of goods, and these goods to Taobao search, Prices are often as long as the price of 1/6 or even 1/8, can be said that information asymmetry directly led to the profit is not, and the network level of domestic Internet users is obvious.

By analyzing this case, it is not difficult to draw some inspiration to our network promoter

First. The power of event marketing can not be underestimated, but at the same time also has contingency and randomness characteristics, engaged in network promotion, to always pay attention to all kinds of events, positive thinking can be used for me, once the opportunity to seize the first time to make a fuss, so the daily accumulation and precipitation seems particularly important. Of course, experts often through careful planning and preparation, often can create network events, take the opportunity to promote, this is not within the scope of this article discussion.

Second. Make full use of the information asymmetry of the Internet, through this thing can be seen, do the project to first divide the target group, and then the target group based on the information asymmetry of the hierarchy, so that after the classification can help us to target, to cater to different groups, different levels of various needs.

Third. Do good word-of-mouth, use the power of Word-of-mouth legend, we all know Limpo is to do virtual fast charge, may be a lot of people, including many practitioners are just this project as a general network investment. However, Limpo from the initial contact with the project as a cornerstone of the creation of their own brand. Starting from February 15, 2011, Taobao opened the store strictly implemented the brand name implied choice, brand value formulation, brand cultural heritage and other details of the planning, to create an honest man, work in good faith and serve the brand culture of the store. Let all looking for the month team engaged in open Shop project operation of the people not only to help, but also includes the project operations from the brand concept to macro-global strategy development, and then to plan the implementation of every detail of the implementation of the notice. Limpo has always believed that this type of word-of-mouth experience will be recognized by most people. Now the network is not based on a project can realize the day into thousands of of the profiteering era, has entered a formalized operation of the stage, in this phase of what you win, is relying on your reputation, your service.

Limpo Although the network project is a newcomer, but fortunately got a lot of high man's inspiration, although through a lot of detours, but now the pace is more and more stable, the above mentioned some of the heartfelt words, to give you a little help, it is satisfied. Article from: http://jieyitonghebo.blog.tianya.cn,qq:1537014170 reprint please keep this information, thank you