Talking about the operation idea of Bao ' an network in China

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China Baoan NET in this year's Mid-Autumn Festival officially online, this is also my Shenzhen nostalgia network, after the service of China after another portal operation, for the opening of this site, a lot of know me some webmaster, in my QQ also and I exchange, talked about the operation of local portal network maintenance effort, the spread of hard, profitable difficulties, They and I have asked a lot of questions: bullets, depending on your ability to operate on the Internet, as well as the relationship between resources, operating other sites, may develop faster.

Yes, some of my webmaster friends, indeed, not unreasonable. As I founded the Shenzhen Nostalgia Network, has been developed more than four years, in Shenzhen also has a certain degree of influence and visibility, but in terms of profitability is still difficult; and then I and my partner Lee Huaying cooperation to create a service in China, but also face the same profit difficulties.

Now that you know how hard it is to make a profit, why do you have to go this route again?

This is also a lot of internet peer friends puzzled a problem.

In fact, for the site, casually to grasp, you can catch a lot of friends joking, now more than people, the portal site is no exception, not to mention the four major portals. I estimate that every city in China, even every county, has its own portal site. But what about the status quo of these portals? Is it in the silent development or is it a death struggle? (I only talk about the city-level portal, the fact is that 99% of the portals are now city-level). Let's start with our Shenzhen portal. How many portals are there now in Shenzhen? (Note, I'm talking about a portal like Sina or Sohu, that is, the site of all-inclusive, not a certain industry portal, Shenzhen's portal has the following: AO a net, Shenzhen window, Shenzhen News Network, Shenzhen hotline, Shenzhen Nostalgia Network, Shenzhen information port, Shenzhen Local treasure, Shenzhen City Network, Shenzhen consumer network, etc. Below district level website has: Longgang news net, Lo Wu Homeland, yantian Net, Baoan person life net, Baoan hotline, Baoan information port, plus I now create the China Baoan net and so on, so say, Shenzhen's portal site more like rice!

In my establishment of China Baoan net This portal, I have done some analysis of the situation, for the site maintenance and management efforts, the promotion of difficulties, profitability difficulties, we have thought of. Mingchi Undeterred! Below I will talk about why we want to build China Baoan network as well as talking about we are "how to operate the local portal network", and has been the support of our friends to exchange some views, I hope you put forward more suggestions, we common progress!

First, the historical and cultural characteristics of Baoan.

From a historical point of view, Guangdong is the first "Baoan" after "Shenzhen", this angle, I think, "Bao ' an" has the position is not in other regions, so, our website, is not "Shenzhen Baoan Net", but "China Baoan Network", in fact, we in the name of the time, more than just "Shenzhen" and "China" This difference in meaning, but it contains a historical and cultural characteristics of Shenzhen. Shenzhen is from the "Baoan" evacuated counties and the evolution of the city, the establishment of China Baoan Network, is based on its cultural characteristics of the decision.

Second, the local portal site's "media" concept.

Media is the communication, dissemination of information tools, is an information carrier, such as television, radio, newspapers and magazines, Internet media is called the four media. The positioning of the local portal network is very clear and local television stations, local newspapers, local broadcasting is the same as local media.

In the six major districts of Shenzhen, there are television stations in every district, and newspaper media, in the six districts, only to survive only Baoan, that is, Bao ' an daily, which is not available in other regions of the media force.

For network media, Longgang News Network by the Shenzhen Press Group, sponsored by the four Longgang media, because of some of the advantages of the newspaper group, media hype is very not made, but due to the restrictions of operating mechanisms, business operation is very difficult, Lo Wu home, Yantian network is also so; Baoan area, the network media is more, But it can become the region's four media site, there is no one. Based on this foundation, our China Baoan net will become the new potential "media" in Baoan area

Third, the local portal website, the interaction is stronger.

Throughout the Baoan area of the portal, at present, the Shenzhen six areas have the most portal sites. According to my present, the influence is better is the Baoan people life net, but look at their current development, in the business route is not perfect, faced with difficulties, such as their business alliance, in fact, Baoan this region, it should be a very good project, they also very attentively to contact a lot of businesses, According to their own website published data show that there should be two hundred or three hundred of businesses to join it! But as far as I do market analysis, they joined the business, less interactive, and some businessmen joined a year, there has never been any interaction, according to a lot of business owners to the author, we joined the Baoan people Living Network Business Alliance, No one has ever taken any consumer card to consume, just a form of it.

Of course, there are some businesses, or enjoy the Baoan people's livelihood network to bring them some benefits, but this is only a few.

So, we are more interactive in terms of operations. Businessmen or consumers, only the interaction of the strengthening of everyone to bring tangible benefits, we have more attention to our website.

Four, the same industry to strengthen communication, and jointly promote the overall Internet awareness.

For example, when I set up China Bao ' an network, I have always wanted to and Baoan several other webmaster or website leaders meet to chat, when I first set up China Baoan NET, I visited a webmaster, I started, and he said, I am now in Baoan this place, want to build a Baoan portal site, Hope to strengthen cooperation in the future.

He gave me the answer: we are competition, what good cooperation?

In fact, the Internet industry, if this kind of mentality, it is certainly not done.

2006 years of service in China Internet Application Technology conference, I mentioned the "Opportunity, development, communication, sharing" for the internet industry, especially in the Internet media this piece, it should be more exchanges, communication, sharing, cooperation; This can be better to develop, which is equivalent to the paper media in Shenzhen, Special Zone newspaper, Shenzhen business newspaper, Shenzhen Evening News, Crystal newspaper, Southern Metropolis newspaper, they have their own living space, although the competition, but competition will strengthen cooperation, and the Internet media, need deeper cooperation!

Therefore, our next step, will also and Shenzhen, mainly Baoan the size of the webmaster to enhance communication, communication, cooperation! Through the integration of resources, we can better common development!

Five, and Bao ' an daily, Baoan television to strengthen cooperation

Baoan This area, paper media has Bao ' an daily, TV media has Baoan television station, no matter what they in the business philosophy, but as a government-supported units, in Baoan or have a certain influence, based on such factors, we China Baoan network by virtue of their own Internet advantage, and strive to a breakthrough, to seek cooperation mode. This is what we need to do next.

Vi. establish some cooperation with the Baoan government.

China Baoan Network over the development of the advantages of the Internet for Baoan District government policy propaganda, news release played a role in the network media, how to find cooperation, which is also our face need to think about a problem.

VII, operational capability and practical execution

China's local portals are largely manipulated by traditional media such as telecommunications, newspapers and radio and television. But we rarely hear about which local portal is a cow. And why? Telecommunications, Netcom and other communications, such as the boss when the door of course one wants to promote their brand, what number, Enterprise e What, Yellow pages of what, they will not be in charge of the needs of netizens, newspapers, radio and television and other media, they will not be the site as a real network to operate, they see, the site is the network media, What is the media, the newspaper, or the TV? So some websites called XX news network, XX portal, but their newspaper electronic version or network version of the TV. And some although also built into a portal platform, but in the operation, or with the newspaper, TV, the traditional management, execution up, the strength is not enough, the site is that one thing.

And China Baoan Network in the operation of ideas, will be flexible a lot, we also have strong partners, but also a strong technical team support! So, this also has some of our advantages.

VIII, the local portal network should expand the information collection channel, do well the content construction.

Local governments, local television stations, local radio, local newspapers, local trade associations and other institutions have their own information collection channels, directly to the information they collected online is the portal content, I, in so many years engaged in internet operations, and many local governments, chambers of commerce, associations have established some relations, And some of the sites are my company's construction and maintenance, next, I will increase the strength of cooperation, and their mutual benefit, help them to achieve content networking at the same time also enrich our China Baoan Web site content.

Ninth, the local portal network operation must consider the investment return cycle problem.

There are many local portals have good planning, but the profit is slow, after 1-2 years of operation are not very good benefits, will lose the interest in business, reduce investment. In particular, the individual stationmaster operation local portal must calculate good website monthly minimum expenses How much, how many time after balance, how long after can profit, how long after the pure profit achieves your target income, this some, we have made the plan beforehand. And with the passage of time, will also add some immediate benefits of the project, such as the site domain name, site space, website construction, DM ads and other services.

Tenth, the local portal network profit model problem.

Local portal Network common profit model has merchants to join fees, business Union discount membership card sales revenue, page advertising fees, advertising Alliance revenue, VIP membership fees, channel Crown income, and so on, these forms we all know, then we should adopt which kind of profit model? I personally think the key is to see where our strengths are, How much ability to first master the Merchant resources or ordinary user resources, have the ability to master information resources or advertising resources. Therefore, Baoan People's livelihood network of the kind of merchants to join the way, but also my network important development of a project. We have a large number of early development of the website members, in a certain time to the merchants to collect fees and advertising fees; in the United large number of businesses to join, we can start to sell Baoan e card; second, our biggest advantage, in the activities of promotion and planning, at present, our China Baoan net below also set up a number of branches, activities Promotion Department, Usually can give some business planning activities, such as the company anniversary celebration, the company party, through activities to charge a certain amount of planning costs; At the same time, we also have a film production center, can also give enterprises to shoot activities feature films, thus enhancing the diversification of our web site profit development;

Local portals are an effective part of local media, there is a reasonable existence of the significance, as long as serious research, reasonable planning, careful operation, sustainable development must be able to gain a place in the local media, a land-level city development of a year less a hundred thousand of, more than hundreds of thousands of of the income should be reasonable. But the future of local portal network competition must be extremely tragic, major sites of the branch to join the local media, the strong involvement of new companies and the continuous entry of the Internet development of innovative changes, the industry is not easy to do, but the risks and opportunities coexist, any local portal site if you can focus on customer experience, Sustainable development and exploration and summary of effective promotional routines, will also be able to obtain a development opportunity. In addition to strength, there is no shortcut to development, to see who is more single-minded focus.

Above 10 points, is I set up the meaning of China Bao ' an network as well as some operating ideas, but also hope that more Internet peer criticism and suggestions! So that we can make progress together! This article is www.bainfo.net webmaster feeds.