Talking about the operation of local portal site from the decoration channel

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Yuyao Life Network was founded in 02 has been more than 7 years, how many accumulated some promotion and operation experience, take out with you to share, hope to be doing local portal friends some help, this article for the original, reprint please keep the contact below.

I started with the operation of the renovation channel to say three points.

Website content must be localized

Do the local portal site basically know this truth, but still have to wordy a few sentences.

Yuyao Life Network decoration channel in 04, but the popularity has been not as early as the introduction of information square, real estate, talent and other channels, summed up the reasons, that the biggest problem is the channel to provide the content is not localized, then only some of the decoration channels from the national information and decoration pictures, while the other several channels, such as Information Plaza, Daily users have nearly thousands of information released, these information are Yuyao local, and very high timeliness. Because of this information, the information square has a very high volume of visits, and with the help of the user's reputation, the rapid promotion of the entire site.

So in the 09-year renovation of the channel, we attach great importance to the localization of content, such as with local materials to engage in a number of small special group buying will, encouraging netizens to write decoration diary, so that the local decoration company released decoration cases and design pictures, etc., to establish the core content of the channel.

Second, the website should be commercialized operation

Our experience is that a reasonable commercial operation can not only bring content and revenue to the channel, but also bring popularity and stickiness. How does the commercialization work? I think in the commercialization of the site, owners and businessmen to consider the interests of the three parties, if one side of the interests of damage, the mode of cooperation is difficult to succeed, I still take the decoration channel:

With the decoration company's cooperation is actually a groping process, but also understand the industry, understand the customer process. Our initial cooperation is a shallow level, that is to invite decoration companies to register members, published decoration cases. Hope that through this way to enrich the site localization content, because the cooperation is free, decoration company verbally promised very well, do not high enthusiasm.

Then we have to think about other ways of cooperation.

In the depth of an industry, with the customer communication process, there will always be some new ideas, and through the observation of the Forum's Decoration section and excellent decoration site content, we have tried to develop a free scale room function, this function consists of two parts:

1, the owner submitted the amount of room information, such as the decoration of the area, area, room type, budget, contact details, and so on, the next choice to let a few decoration companies to free room.

2, the selected decoration company can see the details of the owner in the background, and contact the owner to provide free volume room service.

This cooperative approach takes into account the interests of owners, decoration companies and websites.

For owners, as long as the Internet to submit information, there will be several decoration companies offer services, do not have to visit a home to consult.

For the decoration company, has obtained the intention customer the information (also guaranteed the decoration Company's short-term benefit, then unifies the icon advertisement and the case displays these long-term benefits, the charge is taken for granted).

For the site, a localized service platform is provided, such a platform is irreplaceable to any other website and media.

Free volume of room service launched, about three months or so nearly 200 free quantity room demand submission, decoration company feedback is also very good, individual decoration company within one months of a dozen sets of signed.

At present, the renovation company has 15 of the cost of cooperation, this is still in the absence of any sales staff to actively promote the situation achieved.

Need to explain is that the free volume of this service can be successfully launched with the site itself the flow has a great relationship, if the flow is not high, one months occasionally only a few users to submit a free room, the decoration company will be very low to join. But the principle of commercialization is to balance the long-term interests of all parties, in principle, always find a suitable mode of cooperation.

Have time to talk about the cooperation with local materials business.

Third, the site should be Clear Channel, Forum, QQ Group of three positioning

Unlike many local sites, Yuyao Life Network is mainly based on the web portal, 02, the establishment of the life of Yuyao, the forum is not very understanding, only think that comprehensive web site to have a forum. So the initial operation of the main focus on Information square, Life Channel, news, talent channels, friends, literature, chat room, and so on, but also to cultivate a lot of users in Yuyao website homepage habit, now think is also a blessing.

Why is a blessing, I think the site than the forum has the following advantages (the following advantage is based on the team's commercial operation ability is not very strong premise, like 19 floor such a team is another matter, in fact, they are also in the portal efforts):

1, put on the portal on the advertising effect is far better than the ads on the forum, this we have specific data analysis, as to why the effect of good reasons has not been properly collated.

2, since the development of the Web site more easily to achieve commercial operation, said the front of the Free room service bar, by the forum function, how to achieve the Membership system? How to achieve the confidentiality of the owner's information?

3, today, looking at the 19 floor of the real estate section, found in the post they are also customized a second-hand housing sales information form. The limitations of the Forum in this regard are obvious.

4, the site's user function development and the display of the interface can be more liberalized, such as decoration on the channel design case of the background function and display with the forum to achieve will appear to be lack of collation.

Now specifically said the site, forum, QQ group relationship.

The website here refers to the http://home.eyuyao.com (the connection does not promote the meaning, just easy to explain)

The forum here refers to http://bbs.eyuyao.com/thread-htm-fid-214.html

The main functions of Web site implementation:

1, member function, decoration channel has four categories of members: personal, designers, decoration companies, materials, these four members have the function is not the same, must be implemented through custom programs, a lot of web sites through a business system, forum system to achieve, I think a bit incredible, how can a solution to different needs?

2, the information function, the network some good information and pictures or to reprint over, the good post in the forum also want to be sorted and put on the website.

3, the decoration member and the material merchant member releases each kind of information to be shown on the channel, the website organization activity also needs to display in the eye-catching position.

4, there is also a very important: you can display ads arbitrary!

The main functions of the forum:

In the revision of the channel at the same time, we have a forum for the renovation of the plate also made a new adjustment, the original plate on the spread of advertising, all decoration companies and materials business publicity, repeatedly banned, adjust the moderator simply adjusted, and will be divided into home packaging and materials group buy two sections, clear two plates positioning, Home decoration section to write decoration diary-oriented, and can send some decoration advice, I show my home and so on posts, moderators by the company staff, so that he can sacrifice popularity, must create a good user to write decoration diary atmosphere. For the management of the Forum, I believe that most webmaster than I have experience, the next time to explore. Now, come back to the forum. Relative to the site positioning:

Forum section mainly provides users with self-display and exchange-oriented, such as

1. Decoration Consultation

2. Decoration Diary

3, I show my home

4, Group purchase registration

After a month or two of guidance, the current user to write decoration diary interest has greatly improved, decoration diary such posts are usually relatively high quality, reference value is very strong, the popularity of the forum to enhance the help is also very large.

The main functions of QQ Group:

QQ group communication is really convenient, but do the forum people know his shortcomings, one of the big problem is the data preservation inconvenience, the same problem will have n people ask N times. QQ Group management is mainly the topic of guidance, and will be targeted to the popularity of the channel and Forum on the QQ group can also understand the intention of users. In short, QQ group to do restrictive development

Write so much first, want to communicate, you can contact me eyuyao@eyuyao.com Yuyao Life Network/Hua Meng