Talking about the operation plan and rectification after taking over the website

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Take over a new website at the beginning of next week, the whole company I am a person to do SEO, the company's website is the same city to send a meal network, is also my last article said that the company, the boss actively add me QQ, chatting for 1 hours, let me go to help, wages open not low, I would like to try. SEO on my one, I am sure to be responsible for the entire site operation, to improve the flow of the site, ranking, conversion rate to make a plan, below I will say my own site rectification and planning.

Network marketing and Promotion methods in the last article "Delivery site marketing program set up" has said, QQ Group and Mail marketing, SNS Community marketing, Baidu know and search questions and answers, micro-blog marketing, soft marketing, video marketing, and so on, this is not a detailed description. The main is the site optimization and website structure rectification.

1, URL, Web site URL is dynamic, is why the entire site for more than 1 years, included also only 200 reasons one, we all know, dynamic URL is not conducive to the site included, so this must be changed to pseudo static, and then the previous dynamic address with 301 to jump to the new pseudo static address.

2, the site has little content, basically are pictures, not conducive to site optimization, I would like to add a section of the content, mainly to introduce those food related articles, the home page call this article plate, so that the home page can be updated every day, it seems not so empty, but also can drive spiders crawling and snapshots, to bring some of the site chain, Included and weights.

Also add a message and mood section, so that customers in the above message or publish some of their own views, driving the site update.

3, the key words to select again, the article has mentioned that the site's key words are not good, to why no index, to the high index of Death, no index of the word even go up and no flow, high index words and difficult to do up, so the short term can not bring a bit of flow and conversion rate. But now because there is no contact with the industry, also do not know how to choose the keyword good, the early may not change the title and target keywords, focus on picking some traffic, there is a conversion rate of the long tail keyword to optimize for the site to bring some benefits.

4, adjust the site's keyword density, because in addition to the city sent this keyword, other keywords in the home page did not appear, keyword density is 0. Home few text and export links, only appeared with the city to send this keyword, plus the site's PR is 2, so even if did not do what promotion, with the city to send this 2 million search volume words can be ranked first, but this word can not bring any flow, so it is said that part of the weight is wasted, So I want to add some key words in the home page, enhance the weight and ranking of keywords, to bring some traffic to the site.

Keyword density, I usually choose the main navigation, secondary navigation, search box, related articles section to do, in these places to add some keywords.

5, friendship Links, one-way export links too many, a total of 10 friends chain, 7 is one-way, which can not stand, whether from the weight of the site or keyword ranking, friendship links must be done well.

6, Site activities, points gifts, site points are 1 Yuan 1 points, now the site has to do is to send chopsticks, 700 points to change a pair of chopsticks, this is not a pit dad? such as how many points are reached, free exchange package or some snacks, the threshold can be set more points, you can set a lower point, such as points to 100 to send snacks, to 200 to send soup, up to 300 delivery package, 500 to send food and so on, slowly piled up, so that looks really much, of course, this is just for example Specific programmes may also be discussed.

In the message or mood forum can also be appropriate to give some points, such as a message and say add 1-5 points, can bring a lot of enthusiasm. This can lead to the renewal of the website, also can promote the brand effect and reputation of the website, of course, this needs our company to send meal colleague's cooperation, if the service is not good, do some trouble, that effect may be side effects.

The above is I to the new company before doing some operations and planning, may be some of the wrong, may not be complete, I hope we can also share some of their own experience, so that I can have a better development in the new company, thank you. This article is published in the Shearing Machine Network http://www.wdpmi.com, reprint please keep the link, write point article is not easy Ah, thank you!