Talking about the operation work of website

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The definition of the operation of commercial web sites, the industry has not yet a unified view, resulting in a lot of practitioners are not very clear about the operation of the site, it is what the content of the work included? This article will be discussed in more detail.

Website operation is understood from two levels:

First, from the big aspect, the website operation is all related to the website activity general name, even includes the technology, the art, the market, the sale, the content construction and so on, all belong to the website operation category;

Second, from a small perspective, website operation is independent of technology, art, sales, market and other work content exists, in some large network companies, generally have a dedicated website operation department, so we can often hear these network companies have operations manager, operations director, such as the title.

Obviously, the understanding of the operation of the website, we still should be from the small aspects to understand, because only in this way, to specific what is the definition of website operation, to more clearly the specific content of the operation of the website, it will appear more instructive significance.

Website operation should include the website needs analysis and collation, channel content construction, website planning, product maintenance and improvement, Department communication and Coordination five aspects of specific content. However, what are the contents of these five areas of work?

Requirements Analysis and collation

For a website operator, the most important thing is to understand the needs, on this basis, the proposed site specific improvement proposals and plans, of course, these suggestions and programs can not be swallowed, eyebrows, but to discuss with everyone to analyze, to confirm whether the concrete feasible. If necessary, investigation and forensics or analysis of statistics should be conducted to synthesize the desirability of these recommendations and programmes.

Demand innovation, directly determines the characteristics of the site, the site will be more valuable, will be more attractive to users to use. For example, every post in Sina's edited article, it often provides a very relevant content links, for readers to choose, fully consider the user's interest needs. The details of the site change, should be based on the user needs to grasp the resulting.

, demand analysis also includes research on competitors. Look at competitors ' products and services and see what they've done lately to determine if these changes are really valuable. If you can bring value to the user, this will undoubtedly implement the "doctrine".

Channel Content Construction

The construction of channel content is an important work of website operation. The entire website, in fact you will feel in doing content, this to some information portal site, the feeling will be more obvious. Site content that determines what you do is a website. Of course, there are some functional sites, such as search, instant chat, and so on, just provide a function, let people use these features. But don't forget to use these features to get the information you want.

Channel content Construction, more work is by specialized editors to complete, the content includes the channel column plan, the information edits and uploads, the information content quality enhancement and so on. Editorial staff, do is also the site operations within the scope of work, belong to the site operation of the important members of the work.

Content construction, is a long-term accumulation of the process. The promotion of website content quality should be the ultimate goal of editorial staff. A lot of small web sites, or some large sites, site editors assume the role of the site operator. Not only to be responsible for information editing, but also need to ask, do programs and so on.

Website planning

Site planning, including early market research, feasibility analysis, planning document writing, business process description and so on. Planning is the key to building a website, a website, only the real planning is good, will eventually be a good site. Because, earlier site planning involves more market factors. Here, it is not discussed in this article.

To plan effectively according to requirements. The title and content of the article, how to display the function key, how to display the advertisement and so on, all need rational and scientific planning.

Page planning and design are different. Page planning is more elementary, and page design goes up to a higher level. The planning of the operation of the plan given by the project, the design staff to fill in the map and color, make it become a beautiful page, can let customers or users get goodwill.

Product Maintenance and improvement

Product maintenance and improvement work, in fact, with the previous requirements of the collation analysis has some similarities. But in this section, more emphasis is placed on product maintenance. The product maintenance work, more should be to the customer has purchased the product the maintenance work, responds to the customer to ask the question.

In most network companies, there are more customer service staff. A lot of time, customer service personnel to technology, products such as the problem may not be very clear, many of the customer's problems can not be very good answers, at this time, we need operators to analyze and judge the problem, or the customer to give a reasonable statement, or the issue of technology to deal with, or find a better solution. From this perspective, the customer service staff is the "customer" of the operator.

In addition, product maintenance also includes the development and change of product policy, good product packaging, improve the use of products and so on. Product improvement, most of the time, but also the need for analysis and collation of the problem. As mentioned before, we will not repeat them.

Coordination of the work of various departments

This part of the work content, more embodies the management role. Operators because they know the entire site operation, knowledge relatively comprehensive, and technical personnel, art, testing, business communication and coordination, more by the operators to bear.

As an operator, communication and coordination skills are essential. To deal with different professional thinking, in the process of communication, may encounter many of the phenomenon of not understanding or difficult to communicate, is a relatively normal problem. The argument between the operator and the technician, and the eventual resolution of a simple little problem, is almost always a common phenomenon in all network companies.

Excellent site operators, requires industry expertise, writing ability, program planning ability, communication and coordination, project management capacity and so on quality. At present, the number of websites, site operators, but also numerous, and excellent operation of talent, but rare.

Undoubtedly, the website only has the outstanding operation talented person, the website will operate more successfully.