Talking about the optimization essentials of user Experience

Absrtact: In 2012 years, we saw a variety of Baidu update, if there is no SEO, how do you treat your users? In the user experience this, whether you can make every user feel you to the user the most sincere sincerity? This article, say the user

In 2012 years, we have seen a variety of Baidu updates, if there is no SEO, how do you treat your users? In the user experience this, whether you can make every user feel you to the user the most sincere sincerity? This article, say the user experience optimization points, usually in our website, We have seen too much too much just for the search of the operation, but neglected the user the most real experience, this is the defect, but also we in the future branding process the most need to pay attention to the part.

1th: The overall degree of beautification of the site (focus on specificity)

A lot of times, when we are concerned about the user experience, if you see a rough site, you will have the courage to further? This also explains the importance of art, in Jingdong Mall, art ability is fixed for a long time, I believe this set of templates is also the analysis of conversion rate for a long time, nature also represents a brand itself. The logo and navigation of Jingdong

In such a fixed module down, also fixed the site overall pace, for the development of the future has made a certain foreshadowing, in fact, many sites are using a wink layout publicity to represent their brand, if you see such a wink, you will be very easy to see belongs to Jingdong, just like the color of the sky cat, belong to the big red, And Suning is blue, these are corporate website itself a feature of publicity. Art is not only the site of all the layout features, more is to allow each user to remember what a site has, and then stabilize after the things can be remembered.

2nd: The experience of the website interaction

A lot of times, we provide some information about the Web site, will continue to update some knowledge ah, article Ah, sometimes do not know how to control the user's overall habits, many users are through other keywords came to your website, especially the homepage, but, your site they find information on the particular difficulties, This time you definitely want to contact you, through you find what they want, but, if these interactions do not do well, natural users will be lost. This interaction is also very meaningful

That's just a few things to say, and in the ecommerce Web site, the most experience is the evaluation of this product, because do not want to taobao the same can be directly consulted the shopkeeper, in the electrical business site, you need to do, so that they can get what they want, this kind of thing needs to communicate with you, if you need a refund, how to find you , need to return, how to find you, these communication methods, naturally in the interactive process is also very important.

3rd: The optimization of website function

Just the author landed on the Jingdong Mall, through the open platform of access can be very direct into the east, also explained that the use of the open platform is now extensive, if as a function of the website, this is also the function of the site can not be less, for users, These are also very meaningful to improve the efficiency of access.

We are in many websites, all need an account application, and then register, and then through the mail activation, these have slowly slowed down the pace of our lives, I believe that if you properly optimize the function of your site, there are more places will be worth you to find and then improve.

4th: The user's attitude, initiative for the first

We often think that users come to my site to watch things every day, good article, good merchandise, this is how good things ah, but you do not know when, why is the user passively came to your website, you should take the initiative to provide these users with these knowledge is the most you should do, so say, the user's attitude, Should take the initiative for first, in the era of user experience, each item should be for the user to want to add a subscription on their own website function, plus a daily update push function, plus the introduction of new products, these if the user has the habit, will actively subscribe to, when every day automatically send information to the user, Your site will naturally get more and more good user comments.

What is initiative, just like all kinds of WP, subscribe to your site updates, automatic notification and mail, is the evolution of each site, initiative, and sometimes consider, when users subscribe to the time, it is the site itself is valuable, then the rest is to maintain such a value, When you subscribe to more and more people, carry out a variety of marketing has more power.

5th: The proportion of website advertising and content appropriate

Some information sites are based on website advertising and profit, so sometimes the site is not missing part of our access to information in the process, advertising such a part can not be less, thinking that if there is no advertising, this site will look a little bit less, then the site ads and content ratio how? That is, in the user's reading, the ad is just an additional part, can not be forced to users, such as the window, that is mandatory to the user to see, this must be shielded, and on the type of click ads, so that the advertising position as far as possible and content close, so that the number of clicks can be guaranteed, remember Baidu now also has a custom advertising, Only the high correlation advertisement can let the website integrity not be affected.

Remember that some time ago also saw an article, mentioned the download type of Web site, a variety of induced clicks endless, if it is you, you will choose to click? What you feel when you take down an unwanted thing, so if you can, don't mislead the user to click, which is an injury to experience, Sometimes let the user know that this is advertising, but still can not help to click is the place where every advertising position should be the most.

Some of the site's internal optimization function is not in place, such a site user experience to improve the words will have more improvement, but also I we have the necessary elements, to do site user experience to do bit, is I after the real SEO direction, lay a good foundation, do the function, perfect their own.