Talking about the optimization of station and outside station

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Believe that do SEO know, site optimization has the station and outside the station two kinds of optimization means, the general site optimization is to optimize their own site content, structure, keywords, etc., so that our site more in line with search engines and user-embodied search law, so that the site can be a good search engine rankings. And the optimization outside the station is mainly a link. Here, learn a year SEO I summed up my own station and outside the station optimization of personal views:

First of all, to talk about the site optimization, general station optimization including, keyword selection, site structure optimization, whether the Web page static processing, navigation text and so on. First say the website keyword, a successful website optimization needs to start from the keyword choice, we need to think from the Netizen's point of view, the general customer is through what words search the website. We try to avoid hot words, but we also need to do some of the search volume, Baidu index words, can not be too unpopular, do the equivalent of white words. And the layout of keywords, do a good job of the layout of the word around.

As for the optimization of the site structure, we need a clear web site structure, conducive to spider crawling, directory level not more than 3 times, the portal is an exception. and Web page static processing, is as far as possible static processing, also not to say that must be static site will have a good ranking, there are a lot of dynamic sites have also been very good rankings. Just say it is not conducive to spiders crawl, it is possible to crawl the Web site content.

And when it comes to navigational problems, is that we try to use text navigation, as little as possible to use pictures to navigate, and do not use flash navigation, because the current search engine technology has not been able to capture the content of pictures and flash, if necessary to do it, it is best to add the picture alt attribute, tell the search engine what it is. This is why the text site is a better place to rank than the picture site.

There are some code volume, tag settings, program vulnerabilities optimization, accelerated optimization, web design optimization, 404 page settings, 301 redirect, site map production.

Let's talk about it. The most important factor in site optimization is the external chain, I have written an article affecting the site keyword Baidu ranking factors, the proportion of the chain in the overall proportion of the total is the largest, as far as I understand that there are part of the webmaster or seoer will be outside the chain as a matter of SEO all. This is wrong, outside the chain in the overall site optimization ratio only occupies 20%, there are 80% other factors. We have done the internal optimization of the site, began to adhere to the work outside the chain, we need to continue, there is a regular increase in the chain of the site, in fact, the site's outside the chain is like a voter vote, vote the number of votes, vote more professional, indicating the higher the value of this person. The chain needs us to have the quality increase, do not do a useless outside the chain work. Outside the general way to get the chain, the forum chain, blog outside the chain, blog message, quiz platform outside the chain, the yellow page information chain, there are the best quality soft outside the chain and links. and links need our attention, the other side of the site's snapshots, included quantity, the number of chain, export link number, update quality, whether cheating sites and so on, but also we often check the situation of friendship links.

Above these is I do one year website optimization to the station and outside the station optimization understanding, may say is not very good, hoped everybody helps me to instruct. Author: Li Yang seo, Children's clothing Wholesale network www.vvgu.com Webmaster original!