Talking about the optimization process of the old station

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

When we take over an old station usually do not know how to do it, should be from the content or from the chain start it? Or do not know what the site is missing, how to do to make the site rankings ascend up. Perhaps you think everywhere does not meet your mind, do not worry, look at my following several analysis:

First step, see if cheating

Get a website the first time to see whether there is cheating before, if there is cheating behavior then hurry to remove cheating optimization mode. Cheating is mainly divided into the station and outside the station, such as hidden links, keywords bold, bottom back chain, bridge page, multiple domain name 301 Jump, the article internal anchor text links, these are directly on the site can be seen. The second is cheating outside the chain, including the purchase of links, Ming chain, dark chain, spam links. See whether to buy a link or do a spam link from the Webmaster platform outside the chain query look inside, if there are a large number of high weight links may be the purchase of links, check out after the deletion can be. For the garbage outside the chain using webmaster tools in the shielding link can be, if the chain too many a shield on the very difficult, but still need to shield.

Step two, analyze user requirements

Analysis of user needs to analyze the search for the word users what other requirements, analysis requirements can be through the dropdown box and related search. For example, the word "gasoline generator", in the dropdown box, there are: Gasoline generator model, gasoline generator price, gasoline generator set, gasoline generator brand, gasoline generator power, and so these are the user in the last few days in the most attention. Then look at the related search, the first line is: Gasoline generator price, Yamaha generator Price, 150-kilowatt generators, small gasoline generator prices, gasoline generator model. It can be seen that "gasoline generator price" is the user has been concerned about the content, and gasoline generator models are more concerned about the user recently. So in our home page must have "gasoline generator price" and "Gasoline generator model", if not the two content site to do ranking is relatively more difficult.

The third step, look at the website structure

Look at our site structure is consistent with the specification, whether it is a tree structure, if not a tree-shaped structure that is how to do the link. If you find links between different columns, then see if the content is necessary to do the link, if it is necessary to OK. When found in the site of the link is very confusing to comb links, different columns as far as possible do not recommend links. The second is whether the site is a three-storey structure, the enterprise station more than three layers of spiders will be difficult to crawl and included, if the pages included less will affect the end of the word ranking long tail words, so to reduce the level of the site.

Fourth step, data analysis

Data analysis is to rely on the previous installation of Baidu statistics to see the site's various data, such as the most clicked page, stay time the most pages, the average stay time, landing page The most pages and his stay time, search keywords, search engines, IP, PV and UV ratio and Baidu thermal map. Data analysis can tell you what keywords users enter your site, which pages are subject to the user's favorite and the current site defects.

Fifth step, slightly revised

Get a Web site can not be a big revision, because the revision will lead to drop the right or ranked in 2-3 months not to come. If the customer that the optimization brings is very important, then the big revision will cause the performance to fall. So we first adjust the unimportant plate, neither will cause the site down the right but will improve the content of the experience. For example, the navigation found news information is not necessary, then we will this column hidden, the first page inside the news plate replaced by price list plate. These small changes will not lead to the right to drop, but will make our website user experience upgrade, most likely because of this change rankings quickly rise.

Summary: The main point of the old station optimization is to analyze the user's needs and analyze the data of the existing website. Then look at what the site is not satisfied with the requirements, if you can modify to do a small amount of changes, temporarily can not modify the site rankings to do a stable and then to modify the other parts, so that the site will not be greatly affected.

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