Talking about the popularization of enterprise station from optical transceiver

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Speaking of the word optical transceiver, it is estimated that many people do not know, and optical transceiver is the most popular word in network communication. But why to from the optical transceiver to talk about the promotion of Enterprise Station? directly into the business, the following will talk about the promotion of a corporate website.

Before this, I first do a self-introduction, I am the Optical transceiver website www.gzyk.com operators, the company is mainly engaged in optical terminals such as network communications equipment. The development of network communication industry has many years of history, fierce competition, how can a small enterprise in many headhunting to stand out? This involves the promotion of an enterprise station.

First, the promotion of enterprise station is nothing more than the promotion of corporate image, enterprise product promotion and so on. The enterprise station is different from other station, the enterprise website represents the image of an enterprise. Website design is not only beautiful, but also practical, to adapt to the development of the search engine law. Website design must take into account the user experience, from the user's point of view, how convenient to design, but also from different user needs to consider, make a reasonable design, to adapt to the vast number of user groups, of course, from the aesthetic point of view to consider.

Second, after the website design is good, the next work is to do the propaganda to the corporate image. In the vast Internet, to let people know and identify with your business, must do a vigorous promotion and publicity. Event marketing is nothing but the best marketing model chosen by the enterprise. Let's talk about why event marketing is chosen and how to run event marketing?

The so-called event marketing refers to the enterprise through the planning, organization and use of celebrity, news value and social impact of people or events, to attract media, social groups and consumers of interest and concern, in order to improve the visibility of enterprises or products, reputation, and establish a good brand image, And ultimately to promote the sale of products or services to a marketing tool and way.

Event Marketing can avoid the information interference caused by media pluralism, provide the validity of information dissemination, quickly grasp the "eyeball" of the public, and occasion enhance the popularity of corporate brand.

Event Marketing Considerations:

(1) The title should be eye-catching.

(2) The article should not be too long.

(3) preferably with pictures and video audio and other forms of action.

(4) The benefits of "events" in the event marketing should have a certain intrinsic correlation with the event itself, and bring some benefit to the consumers.

(5) Network event marketing needs public participation degree.

(6) Of course, event marketing can not be too utilitarian.

Third, is to do the promotion of enterprise products, this is very important, related to the efficiency of an enterprise. The birth of a new product, must be vigorously publicized, so that the broad masses of customer recognition. However, blog marketing is the best way for companies to sell their products. Here's how to choose blog marketing?

"I don't sell products directly to you, but I can influence your thinking to determine your buying behavior." This is the core value of blogging marketing. Blog is an individual-centric expression and dissemination, its characteristics are: personalized performance, audience small, content rich knowledge, in the process of dissemination of high efficiency of the distribution.

The value of blog network marketing will be reflected in the following aspects, the blog can directly bring potential users; The value of blog marketing is reflected in reducing the cost of website promotion; The content of the blog posts provides an opportunity for users to obtain information through the search engine; blog posts can easily increase the number of links to the corporate web site

Can realize the lower cost to study the reader's behavior; blog is one of the ideal ways to establish the brand effect of authoritative website; Blogs reduce potential losses that are overtaken by competitors; blogs allow marketers to shift from passive media dependencies to autonomous publishing.

How to blog marketing?

(1) The simpler the better, the easier it is to use (the faster the user absorbs the information:)

(2) The emphasis on content, the more professional content more popular; the depth and breadth of the information is definitely a good dongdong;

(3) After the establishment of positioning, the first wide and deep to carry out content expansion;

(4) Rely on traditional media, mining reliable information sources, expand the same theme blog interactive contact, timely update;

(5) to provide free download/professional use of information;

(6) A heavyweight lineup, and timely production of topics to respond quickly to trends;

(7) technology sharing, thought sharing;

(8) Adhere to the principle and maintain the personality style;

(9) To maintain a relatively advanced, not the pursuit of perfection;

(10) Use storytelling/storytelling skills to create interactive opportunities for communication;

(11) Seek source information/cooperation opportunity from each person of blog participant;

(12) The use of more well-known blog, exchange links, their ancestors one step for others to link, as a gesture of friendship.

I'm glad you can see it, I hope it will be useful to you for half a day. Seems to be a bit off, there is no from the optical transceiver to talk about the promotion of corporate websites, if really from the optical transceiver to talk about the real ad. In fact, a lot of things are very theoretical, only mastered its essence, can operate freely, can be greater for the enterprise to create more benefits.

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