Do network promotion, use the network hot hype marketing is a topic to talk about. Many times, the network hotspot information is basically a few big portals and the weight of the high site occupy, our personal webmaster In addition to do some long tail there is no other way to promote their own website promotion or even brand promotion?
A network hotspot, the survival cycle is very short. Use the network hotspot information to promote their own brand or website promotion, this kind of borrowing force to play the Taiji method we call the client network hot hype, of course, also called hitchhiking hype.
Give me a few examples! Some time ago Lanxiang Technical School Hacker Black The United States Google events speculation, Lanxiang Technical school in Baidu Google search heat in the search for 1 consecutive weeks to occupy the top of the list of hot words, and in this event, can skillfully use the event for their own hype to bring good brand effect is undoubtedly the pig eight nets, Pig Network also successfully for their newly launched creative marketing services free marketing once. At that time, Pig network immediately released a "Lanxiang Technical school by the Black incident is a female member of the pig," the relevant reports of the spirit of the Lanxiang Technical School was black event is pig online a horse surnamed female members specifically for the Lanxiang Technical School planning speculation case, after several major media and forum reprint, Immediately brought great attention to the new creative Marketing service of its website, also molded a good brand image, although the end of the media directly exposed to the site's behavior, but after all, two times by the media, and attracted great attention, also counted free for their own ads, did propaganda, why not? Attention。
Another example, is the recent popular network of Fengjie and Sharp elder brother, Fengjie and sharp elder brother two people are the internet lonely life of the product, one is deliberately for it, hype themselves, and the other is not intended for it, Sharp elder brother I am afraid even the network has not known to do! And then sister Feng and sharp brother Red all over the North and south, Many network network Personage also began to ponder how to borrow sister Feng and Sharp elder brother's popularity for oneself or the website or the brand of the hand to hype some, more famous is a field game site immediately PS Sharp elder brother endorsement of its game image, there is the Jiangsu Guardian invited Fengjie to participate in its one program and specially planned a wind brother-in-law's image appeared , now it seems that these are a good client hype promotion case. Recently, more than a college student entrepreneurial team out of the clamor for sister Feng and brother Sharp are they this behind-the-scenes team again operation, the purpose is to make them popular, I would like to slightly on the network for a period of time to see things go through will understand is a want to borrow the example of Feng Fengjie and sharp brother hype!
Others eat meat, we drink soup. Want to borrow the network hotspot this piece of fat good drink bowl of delicious soup is also not an easy thing, this also need opportunities, luck, ability and media coordination can be completed.
First, have a pair of eyes. Always pay attention to the network hot spots, to keep a clear mind, or a little attention, opportunity was taken away by others, you know, hot events have a notable feature is a blowout, energy, time is short.
Second, the dependency should be enough. Client hype should be enough, that is, to have a certain ability, industry differences are too big, can not you an old site to go alongside the sharp brother hype!
The most important point is to have media resources. Observe these several network hype events, there is also an important common feature is the media, that is, generally have a certain media resources, such as the CEO of the Pig network before the newspaper media, the wind brother-in-law is also the Jiangsu guardian of the media planning. Can say, no media, this network event even if really have relations with you, that also does not matter, the media says is black, is black, he says is white, that is white!
In short, the client hotspot to do the network planning, is indeed a profound knowledge, and can catch hot to do a fuss, by its force for their own use, the effect is not inferior to become a network hotspot. My website Search network (http://www.soushi.com) QQ Group: 29242315 also hope to communicate with you a lot, explore the knowledge of network promotion.
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