Talking about the popularization of the online shopping mall

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now more and more businesses began to pay attention to online promotion, the online purchase of independent domain name Business shopping mall merchants are also everywhere, but according to the investigation report, has been the problem of many businesses have been shopping malls and Taobao shop compared to the survival rate of a lot lower, The main reason is because the independent of the mall in all aspects and Consumer-to-consumer site of the shop there is a big difference, for ordinary businesses, operator City is more difficult. But because the mall in the brand set up, sales management has its own unique advantages, so the business to build and promote their own mall is very necessary.

The author has helped a number of customers installed Shopex,ecshop Mall system, and help customers to carry out the management and promotion of the mall, summed up some of the online mall promotion methods, hoping to open shop friends to help.

1, the choice of stable space business

Stable site space is to do a good job of the basis of a site, for the store for these shop chief is more important, so do not trust those online very cheap space, the best choice of well-known service providers to provide space, although the price is higher, but the quality is guaranteed.

2, choose excellent online shop system

At present, there are many online shop system, with the original only several production of this type of system, and the charge is very high, to the current number of open source shop system (genuine licensing price is not high), so that our choice is also more and more, where I recommend Shopex, It is not only because this procedure is very familiar to me, and the future development of this set of procedures is more stable, it is worth the next step of expectation.

3, shop decoration is very important

In fact, and we go shopping is the same, when you see a shop is very beautiful when you like to look inside, regardless of whether there is anything to buy. Shop decoration not only includes the decoration of Taobao shop, for Independent mall also must find a suitable shop template, if necessary to spend 1, 2000 yuan to do a complete set of their own, you can go online to buy some cheaper then according to the demand to change, in short, it is to let everyone must pay attention to the page effect of the shop, So that customers can be very comfortable to browse our products.

4, website SEO optimization strategy

The first is the site itself to optimize the page, we must do every page to optimize to, shopex the background to give us the optimization of the space, we can set the keyword and description for each product, so that the optimization in the station has played a very good role.

The second is to do friendship links, increase the site's outside the chain, more than one window a chance, I believe your efforts will not be in vain.

5. Join the Advertising Alliance CPS

Some good domestic advertising alliances, such as net results, are good CPS operators, our businesses can choose these advertisers to do CPS, so that the vast number of Internet owners to help you sell your products, as long as they must pay a commission on it.

6, soft article Promotion (forum, blog, etc.)

These are the old routines of traditional promotion, perhaps our shopkeeper will not use forum and blog, then start using it now, whether it is the industry forum or Taobao community, you have to go in to promote their own products, but also to create some original soft text to attract attention to your site.

7, landing navigation Station

In fact, the flow of this will not be a lot, but do not give up the opportunity to promote this, especially for the industry's navigation station must find ways to join in, perhaps to the flow is really not much, but each member may be in the potential customers.

8, mail Promotion

Here is mainly refers to the old customer mail marketing, to increase their heads, now do mail mass to attract customers more and more difficult, so in this way to maintain the old customers I think is the most feasible.

9. Regular Holiday Promotions

Traditional shops will be introduced every holiday period, then our shop owners do not miss such promotional opportunities, such as some discounts, send red envelopes, points exchange can play a significant role during the festival.

10. Cooperation between different industries

Having the right opportunity to work with a number of other industries and establish business relationships can also be very helpful in expanding your business.

Above are some simple online mall promotion methods, detailed promotion methods also want us to further in the concrete practice of continuous summary, the introduction of more refined and excellent promotion methods.