Talking about the popularization skills of small and medium stationmaster's microblog

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Recently, there has been a lot of controversy about whether Weibo is a profitable/effective marketing campaign, but the internet has never been a marketing artifact, any tool, any means, always have two sides. For small and medium-sized stationmaster, as long as does not walk Klacka, the heart manages, the Micro Bo is definitely a promotion sharp weapon, the attention: I said here is "the promotion", is not "the marketing"! Because for small and medium-sized stationmaster, the most basic most important is to promote oneself, obtain flow, have flow ability talk about "marketing".

Today, we will communicate with you, how to effectively use micro-blog to achieve their own website promotion.

First, choose the right platform

The birth of micro-blogging time, although not short, well-known platforms are also many: Tencent, Sina, NetEase, Sohu ... But there is no denying that Tencent and Sina have occupied a large half, according to the 8020 rule, we only need to run a good Tencent and Sina two microblogging can be.

II. Application for official certification

As the saying goes, the name is not smooth. To make your microblog spread more powerful, the application of official certification is a must through the way, a small "V", but the assurance of confidence. At present Tencent and Sina Weibo have already opened the Attestation application, Application way: Tencent http://t.qq.com/certification; Sina http://weibo.com/pub/verified; General Sina's certification through efficiency will be higher.

Give a personality to Weibo

This is also the topic of how to create a microblog, but today is not an extended discussion. Let me just say the most basic point, that is a good microblog, should have a personality of their own. This personality, you can tell others your microblog is a kind of micro-blog, many people in the maintenance of their microblog, in order to achieve the purpose of attracting fans, so as long as a hot topic, have to say a few words, today gossip about Feng Zhi marriage, tomorrow to talk about the situation of Palestine and Pakistan. Although it can attract some

Curious eyes, but the lack of character, but will only let you gradually submerged in the boundless crowd.

Iv. effective increase of fans

The more fans, the greater the effect of promotion. Since the microblogging show its marketing effectiveness, brush powder tools, selling powder ads also came into being. But the facts tell us, only the quantitative theory of micro-blog can only bring a false prosperity, and can not produce practical results, only the operation of a healthy growth of the fan group, can let you promote success. What are the effective ways to increase your fans?

The most basic, is the mutual powder, in general, as long as you take the initiative to become a fan of someone, this person also has a great chance to become your fans, some brush powder tool is the principle of this. Secondly, planning activities, such as award-winning forwarding, topic interaction. Furthermore, the use of some assistive tools, such as the content Sharing button, can lead to more users ' attention through sharing. Especially for the webmaster to do resource site, the use of micro-blog to share resources outside the chain, can bring more accurate user groups. Do resources outside the chain, the natural is to use the network disk, however, the support of microblogging resources outside the chain of the network is not much, more familiar with the common Dbank network disk, the resources will be uploaded after the release of Cheng outside the chain, as long as the user through the micro-blog outside the chain download your resources, will become your fans.

V. Developing third party applications

At present, the major platforms have been fully open, open, Tencent and Sina, the internet giants, is an attitude, and for us, it is an opportunity. For a certain development capacity and energy of the webmaster, in these platforms access to appropriate applications, they can in these large platforms of the mass users to find suitable for their own target users, but also to better enhance the original fan group stickiness.

Of course, in addition to the above promotional skills, there are some ancillary work in the operation of micro-blog is essential, such as persistent updates, the timely response to fans and interaction, regular assessment analysis ... At present, the common micro-blogging analysis tools, micro-blogging analyst, micro-broad division, and so on, the use of these tools can also make our micro-blogging operations more handy.