Talking about the PR value and ranking of the website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Many people think that the PR value of the site means that the ranking by the front, in fact, this understanding is wrong, the difference between the weight and ranking is still very large. What is the weight of the site? Weight is the importance of the site in the SEO, authoritative. SEO gives a treatment to a website. And ranking, mainly a specific keyword in Baidu above the ranking.

In fact, we can understand the weight as a site's visibility, as our real stars or well-known brand enterprises. And ranking, is the star said or brand enterprise products. Obviously, the same words, different people say that the weight is different, the same products, different brands of its value is different, which is the relationship between weight and ranking.

Back to the site, we can also understand that, in a high weight of the site, its various pages ranked high. Note that this is about individual pages, not single pages. Of course, there are many factors affecting the page ranking, including page optimization, outside the chain, etc., but a high weight of the site, its various pages with a good congenital advantage!

To give a simple example, the current free novel website http://www.dgleddeng.com, Baidu included tens of thousands of hundreds of thousands of of the abound, but these novels have a daily only poor hundreds of IP. If you stand on a high weight, tens of thousands of hundreds of thousands of page rankings at the same time, the flow soared to a hundred thousand of is very normal things.

Now many webmaster is entered a misunderstanding, only care about the ranking of the home page, select a few popular keywords, through a variety of means to its ranking to do it, so although every day can come to thousands of of thousands of traffic, but the ranking is not stable, and very easy to be punished by Baidu, but this keyword ranking, the overall flow also disappeared. And if you pay attention to the whole station optimization, as long as the weight up, tens of thousands of pages, a day to tens of thousands of traffic, it is very relaxed, and very stable, this is the long-term way.

So, how to improve the weight of the site?

1. Time of the website

Site from the search is included in the beginning, every day is the accumulation of value. This time is like the course of life, and there are record files. If there is cheating or other adverse effects. The time is longer and the effect is not obvious.

2. Domain Name

The domain name suffix gov edu, domain name time, domain name factor is smaller, is because the ordinary website almost does not have to consider. and the existence of domain name time is no way to change.

3. Website content

Content is the most important factor, there is no content, the site has no meaning.

The purpose of the search engine is to provide the most accurate quality content to the searcher, which is the most important technical means of the search engine winning in the fierce competition market, so the content optimization in the website optimization is to make the content of its website have value, at least should let the search engine think so.

If the content is collected, such as a variety of novel reading Network, then from the program and structure, try to distinguish with others. If it is less information, then try to fake original. In fact, the most important thing is your site's theme and classification. If this is the case, the space is not enough to grasp. Most of the sites are fundamentally about to fall into this.

4. The stability of the website

A site that is often not open, in the eyes of the search engine, will not be a good site. Even the opening speed of a website is an important issue. This is a big impact. So in the hosting or looking for space to use snacks, not to cheap that only dozens of dollars. If the site benefits high, stop a few hours of loss is much greater than some small profits.

5. The activity of the website

A site that is often not updated will lose its activity. Especially for a large number of novels mainly "personal site", if the Stop the update, the weight will be slowly reduced. So now do personal webmaster also more hard, can not do a six months, otherwise the flow will gradually lower

The problem of Enterprise station? Most enterprise stations generally do not have the ability to update, but the Enterprise station search rankings are relatively high, because the search engine can identify the enterprise station.

6. Integrity of the website

Google, in addition to the PR value, there is a good faith index. That is, through the analysis of some high-quality Web sites, give a "good faith" site should have some indicators, and use these indicators to analyze the integrity of a website.

What are the integrity indicators? Detailed contact information, whether there is a copyright statement, company telephone, fax, address, whether, etc. This is relatively novel, for personal webmaster, this is a breakthrough, at least, search will not go to the phone or door-to-door to verify the correctness of these contact information?

7. Links to the website

Links and content is the most important work in site optimization, no matter how the search engine algorithm changes, or even, every day change, but the link and content is always the most important. The value of the link is not IP, but the transfer of weight. For search engines, a link to your site is the equivalent of a vote for you. At present, the weight of the link is still a large part.

Weight is not equal to ranking, you can say, optimize the site, the importance of weight is far higher than the rankings, want to do a long-term station, SEO planning, first of all is to consider how to improve the weight of the whole station and make full use of these weights.