Talking about the present situation of the traditional small and medium-sized micro-enterprises as electric dealers

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Looking at the success of peers in the E-commerce industry, so that a large number are trying to open up new sales channels of traditional small and medium-sized entrepreneurs see New Hope. With the increasing penetration of electronic commerce into people's lives, when the traditional physical store into the online experience shop, they realized that the electricity quotient, is the future trend of development, and the crisis to tell them that the electricity business is a step by step to plunder their offline market, not to do the electricity business, the future may be dead.

Situation

The reality is that the traditional small and medium-sized enterprises in the electric dealers often hit the wall, although the market is huge, but it is difficult to share a cup of soup, so a variety of research shows that the electric businessman is the 21st century the largest demand for enterprises one of the gap. However, the author believes that the electrical business talents must be built on the right of the entrepreneurs of the electric business thinking to be able to play his talent, delusion "empty gloves White Wolf" entrepreneurs are the most pathetic-no pay, there is no harvest, but also must be the right to pay.

The electronic Commerce Department is likened to "soy sauce". At present, the majority of small and medium-sized enterprises due to lack of funds, e-commerce or try the attitude, which directly led to the electric business sector in the embarrassing position in the enterprise. The specific performance is as follows:

Not system. Enterprises did not undergo rigorous market analysis, product analysis began to put into operation, resulting in the late operation of the electricity business, positioning is not clear, the implementation of the plan.

Not specialize. In order to save the cost, the person responsible for the electricity business is some low pay recruit novice, and even often be called to do other things with the electric business, such as running the line under the business, and when the company offline after-sales service, warehousing manager.

Not united. Electricity Business division is not clear, team efficiency is poor, no team core characters, or the core characters are those small and medium-sized entrepreneurs, and they are accustomed to the traditional offline marketing, management thinking, do not understand the electrical business. They often serve as the director of Electric business operations in order to save costs.

Do not insist. To make a wrong estimate of the electric business sector, eager to profit, but because of various reasons did not see the effect easily halfway.

Not professional. From the "electric business" this level, not professional reflected in the lack of overall general view of the thinking, that the electrical business is only E-commerce department, cutting the E-commerce department and other departments of the relationship. such as the author has served a business, because the operation is offline salesman over there, for some reason so that customers are very dissatisfied with the final deal, although the successful transaction, but to the shop a bad review, asked the reason, but indifferent.

The above points are common mistakes made by most small and medium enterprises, which directly lead to the instability of the company's electric business team, including the high turnover rate of the electric Business Department staff. Compared with large enterprises, small and medium-sized enterprises less "wolf", just as a subsidiary of the secondary or even dispensable of a marketing channel, but did not rise to the strategic level. In the existing traditional sales channels can also meet the normal operation of the enterprise situation, often lead less determined patience, electrical business Department staff are not valued, lack of energy, poor implementation of the negative impact.

How to improve effectively?

Talk about small micro-enterprises to carry out the operation of the electric business, the industry generally agreed that the view is "three steps to go": The first step to do Taobao or Taobao Mall, the second step to do the Internet channel distribution, the third step finally officially launched its own independent corporate official website. Sadly, many small and medium-sized micro-enterprises die in the first step. This has led to the emergence of a lot of electrical agents operating companies, compared with the enterprise to do their own electricity, the choice of Third-party outsourcing seems to be a good choice, in addition to reducing the investment of the enterprise itself, usually these companies than the enterprise itself more experience, with professional electric operators, so can effectively shorten the waiting period for corporate profitability. However, at present, the electric business agent operating market is a mixed bag, which requires the enterprise to have a pair of piercing eyes. Of course, in the long run, with the capital strength of the enterprise, the author here or recommend their own to do the electricity business more scientific and reasonable, it has a timely information communication, rapid response, strong autonomy and other outsourcing can not compare advantages. When they do not have enough power to do, "seize the thief first" may provide us with some new ideas to solve problems.

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