Talking about the problems of Enterprise website optimization and popularization

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In the SEO industry, the Enterprise station is the most SEO service site, more and more enterprises hire professional SEO personnel to maintain their own website. When the daily continuous improvement of the site process, ranking has not been raised or ranked instead of decline, there is such a problem is that we ignore the site optimization to promote the need to pay attention to the problem.

First, the page title of the website. The title of all the pages is the name of the company, imagine if a site all pages are a title, the following figure:

When the viewer searches through the search engine to our website page and sees the name of a company, not what he needs, he doesn't click on it. How to improve: communicate with programmers and name them separately.

Second, do not do 404 pages. Web site in the process of operation, will continue to delete some things, these things if the search engine included, when the pages are deleted, search engines will think that we are not open the page, there is a dead link, which is fatal for a website, a website, your pages are not open, Imagine how the search engine can give a good ranking. solution, do 404 pages, as shown below:

Third， No robots.txt files, robots.txt is a Web site and search engine dialogue of a file, the site itself a lot of things do not need to let search engines crawl, when spiders continue to crawl these useless content, waste is the flow and the time of the spider, such a result is caused by the site important pages can not be included, ultimately affect the overall weight of Solution: Create a file with the search engine, robos.txt as follows:

Four, the site navigation is useless, most of the company's navigation bar is a corporate profile, honor, contact, company news, users through the search engine to the site will be through the search for what the company profile, corporate honor to the site? They are interested in the company's products or services, However, our navigation bar provides some useless things, users can not clearly see useful things, such practices lead to a high rate of jump, the following provides a good case and a bad case, good case:

Bad case:

Solution: The user needs analysis, to do a suitable site for their navigation.

The above four points is Ji-ji in the more than 10 enterprise site to optimize the promotion of the experience, for you to refer to whether your own site also exists the same problem, the article original and http://www.sjzwanlong.com/, reprint please keep the link.