Talking about the profit model of medicine and health website through the medical symposium

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P Friends Home is my first forum site, six years of ups and downs, so I feel a lot.

Currently online health sites, basic form to Sohu Health, 39 health, rest assured 120, seek medical medicine, good doctor, Love Kang, such as the first group of websites, occupy the health care of the total flow of 80%, some subdivision of the vertical portal although not compared with the comprehensive category of sites, but because of targeted strong positioning precision, has also been favored by professional advertisers, it is noteworthy that the background of some professional websites are advertising companies or exhibition companies rather than the usual professional institutions or hospitals, and my P friends home is based on a local specialist hospital, the target group is China's psoriasis patients.

Through our analysis, we can divide the current health website into four categories:

To comprehensive health information based Sohu Health and 39 health.

To guide the medicine to ask the main 120, seek medicine.

Medical expertise, pharmaceutical market-oriented, medical professionals for the good doctor, Clove Garden.

In line with the main institutions of Love Kang Network, healthy China.

Among them, medical treatment, medical websites, is expanding rapidly, accelerate the establishment of local plate, ready to put all the health care resources in all the integration, ambition is very big.

The first category of general Staff size is very large, the management cost is very high, and because there is no obvious difference between the sites, can reproduce strong, of course, the prerequisite is to have a very rich investor to invest. This kind of website's profit mainly comes from the brand advertisement and the activity cooperation.

The second type of Web site is the user self-help disease testing, online counseling platform, can provide diagnostic guidance for conventional diseases, to meet the inconvenience or unwilling to seek medical treatment of the needs of patients; His core pillar is the panel of experts, once the consultation is not answered, the popularity will rapidly decline, So a lot of websites are paid to invite experts to Zuotang or simply directly to the private hospital advertising fees, let the private hospital doctor to answer the question, the hospital pays the fee nature to pull the patient, acted as the medical care, basically already is the mainstream pattern, and appears the intensified trend, the serious disadvantageous to the guidance Medical website development.

The third category, which specializes in medical professionals, provides information on their professional-related studies, studies and training, usually with a large pool of professional health care staff, most of whom are junior prospective physicians or residents. Profit mode is mainly sales advertising to professional enterprises or E-COMMERCE, fee membership services, etc.

The fourth category through the website and customer communication and then provide offline services, such as Love Kang Network can be scheduled for medical examination, registration, health care in China to provide membership system sales, such sites have great potential, as long as the market to cultivate good.

In this way, the profit model of the medical and health website needs to consider the service object first, is the healthy person, the patient or the professional doctor?

If you think about the difficulty of the resources you have or want to master, how much value do you want to spend to run these resources? If you do not have enough money to support you within half a year can also go to run the market, then do not put the hope in the flow alone, traffic is money that also needs a not low threshold.

In short, at present it seems that relying solely on the site to profit less than the home of the P friends of the online exchange of medical integration model to be more bright.