Talking about the profit way of small and medium website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

At the beginning of China's Internet development, there are many opportunities to see the site has been established, NetEase, Sohu, Sina and so on these today's large-scale portals, in the Internet development wave, only spent more than 10 years of time, has become a great authority of enterprises. Of course, the tide not only rolled to the authority, but also rolled to tens of thousands of people who want to become masters, so a large number of small and medium sized sites to build up, but a lot of sites, want to become a great authority, but do not know how the authority to profit, their own website has been established, wallet money is there is no into, people can not help but want to ask, How do we make a profit?

In fact, the way to profit is people in the process of Internet development 1.1 points developed, if you have updated more creative way of profit, but also can develop their own, but a lot of webmaster will think the traditional model is reliable, then what is the traditional mode? advertising + Value-added services = Traditional profit model

One value-added service is with different sites of different resources designed, music sites paid to download, virtual community virtual currency and so on, here have to mention the nature is the evil of Tencent, Red Diamond Blue Diamond Black diamond drilling diamond yellow diamond Q-Coin q point ... None is the content of value-added services. Although the profit model of value-added services has a high profitability, but the premise is that services and technology must follow, for many small site webmaster, seems to design a good value-added model, but also need a certain development. Then the only thing worth considering at this time is to act as the media and advertise.

Of course, advertising is not what the station can do, a station without flow, poor quality of the station, even if you pay the money will not necessarily make advertising to you. Do media platform, site positioning is also very important, never want to use your medical site to pick up food ads, even if received also can not be profitable, because advertisers can not gain benefits. More sites, more media platforms, advertisers naturally have more options and more ways to carry out advertising, now is not the previous site hanging a picture, the tube he clicked not to click, lying about the age of money, stationmaster have time to Ali mother to see, know oneself face is how big competition.

What are the conditions to receive ads? Very simple, there are relatively good content and relatively stable flow, it is so simple. For those who already have these sites, the need to consider is the advertising profit model.

Advertising is a lot of profit, or the mode of delivery, in this check more commonly

1,CPM (thousand impression expense) advertisement produces every 1000 impressions the expense which produces, for example your website standard price is 10 Yuan/cpm, then the advertisement which each person launches is seen 1000 times you will get 10 yuan money.

2,CPC (Pay per click) a bit like Baidu's bidding rankings Oh, the customer's ads every click to pay you a corresponding fee, this form of advertising is more common, and customers are more willing to accept. Web site in the case of such ads to upgrade their own traffic and user experience, so as to help the effective advertising clicks, if malicious click, may cause advertisers to refuse to pay.

3,CPA (cost per action) This model relies on effective response, such as effective questionnaires or orders to charge, do not limit the amount of advertising, the risk of advertising and the requirements of the site is higher than the CPC, but the benefits are more natural than the above two models

4,cpp (per purchase cost) The risk of this model will be more, the benefits of natural more, is similar to a sales commission of an advertising model, through advertising into the purchase of users to give the site corresponding commission, although the purchase amount may not be very high, but the Commission is also very considerable

5,PFP (pay by performance) the definition of performance is quite rich, can be in accordance with sales performance, clicks, navigation, but whether that definition is in the advertisers for the results and performance of the time to pay, this new type of advertising model is more popular with advertisers, because for them, This pattern is a bit like a custom service.

There are many, such as the monthly subscription mode, CPL CPS and so on. But no matter which mode, the most important or the quality of the site, Peters said: "In the increasingly crowded market, fools will be price competition, the winners will find ways to create lasting value in the minds of consumers." "This lasting value, for us to do the site, is the user experience, only this upgrade, it is possible to obtain a stable and valuable traffic, only possible through the user's virus spread and cooperate with the spread of the site to achieve further development."

The road of the website is not fast, he and some traditional industry like, need to insist, need to watch, need to work hard, need to ascend, need time, need brand.