Talking about the promotion and popularization of the Urban portal website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

City website Promotion: from the website to have visibility to the formation of brand

The website launches, soon has the very high popularity, then becomes a brand, is many city website wants to achieve.

It's unrealistic to have a high profile on the launch, but for a period of time, this may not necessarily be difficult to achieve, and do not need too much capital investment, don't forget, you as a city site, you also have a lot of ready-made resources, such as: the establishment of the station system, advertising and so on.

It is no use to be anxious or to wait, and it needs to be achieved in a scientific way.

First, the issue should be clear before the promotion

1, clear your site positioning

Tip: Regional Portal

2, clear the target users of the site: Who (Enterprise) should be your site visitors?

Tip: Locals (major groups), outsiders, outsiders

3. What will visitors leave on your website?

Tip: Supply and demand information, messages, flea markets and other interactive channels opened.

4. What does your website want visitors to get?

Tip: Different target users want different services or content.

5, your website what will make visitors come again?

Tips: Content, services, or interactive channels or interactive activities

6. What on your website will make visitors stay?

Tips: Content, services, or interactive channels or interactive activities

Second, content/service is the foundation of website promotion

Visitors to the site are no more than the first visit and the people who visit again, and we believe that it is not too difficult to get people to visit your site, the problem is: let these people visit your site again.

1, for the first time to visit

A, the most common way for Internet users to find new sites---search engine

Within half a month of the opening of the website, the Web site login to the most commonly used search engines such as: Baidu, Google, Sohu, a search and so on, and the city site in the development of the search engine related standards have been designed, netizens search such as input and site content related to search keywords, will be ranked in front of the search results.

B, Internet users find a new site The second way---site links

When your site is officially operational, links can be reached directly to your site.

C, netizens discover the third way of the new website--Friend Introduction

For city/County city sites, the regional portal site is less, do a very good site is hard to find, if your site is good, the dissemination will be very fast. Therefore, the city partners do not worry about the site to promote the matter, their own site to become the best local site is the real concern.

D, the use of links

The main is to exchange links with local sites, the better your site, the number of exchange links and quality will be higher.

E, the use of Internet cafes recommended

The use of the home page of Internet cafes recommended columns and advertising sites and site generation system, access to Internet cafes support, so that the Internet Café machine set up the city's homepage, using Internet cafes as propaganda window.

F, Advertising Exchange

Advertising, web site generation, can be used to exchange publicity, but also exchange some prizes, to be used for the site to do the award-winning activities.

2, adhere to the user, so that users often visit

Third, want to stick the user, let it often come, even set as the home page of the computer, rely on what?

Beautiful interface or rich, unique content?

Beautiful interface is someone else on the site has a good first impression of the key, very important, and for the portal, the content is the top priority, standing in the perspective of netizens, useful, fresh information and services is the fundamental.

For the interface, the design principle is: oneself as far as possible use the picture, lets the customer advertisement content to be prominent. This is an excellent portal design strategy, advertising pictures put on the natural will be beautiful up, in addition, constantly revised, upgraded, optimized, and strive to make the interface optimization.

As a regional portal, providing more, more timely, richer localized content is key to highlighting its features and positioning, so content, content, or localized content is the most important.
Content to be updated frequently, content to be localized

Localized, rich, fresh content, this may be other national well-known websites also can not compete with you the key. It's easy to get information on the Web, and your site is unique to your localized content, making it more appealing to target users.

The interaction of the content of the initial priority to support

Visitors want interactive content that they don't want to just look at, but also want to move on and add something to your site. So, the interactive content has to be done first, even if the "false prosperity", the visitors will also play a role in guiding, and thus truly prosperous, after this, visitors become the content of the update, the content of course, fresh, rich, unique, the increase of interactive columns in an important position.