Talking about: the promotion skill of local forum portal website

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Compared with other industry sites, local website promotion slightly limited, mainly in user groups. Most local information portals or interactive forums are open to local netizens, and some forums even enable local phone numbers to receive registration invitations, and their interactive platforms are open only to local netizens. It is not difficult to see the original by most local sites are such, so this article will focus on sharing some of the available offline Web site promotion channels.

Local network channels:

Cliché "Internet cafes" everyone knows the local network promotion channels, but to achieve significant cost savings is not easy, yesterday Visang saw a smart local forum operators, the Internet café ads do is vivid, incisively and vividly. For a long time did not enter the Internet café yesterday, but the hands of a project can not break the net, I can only go to the Internet café to guard.

When you enter the bar of the flat background of the local forum ads, it is obvious that this is a kind of mutual-benefit Alliance ads, the inscription tip by a certain website friendship sponsorship. Immediately after paying 20 yuan to open an Internet card, very surprised above also prompted by a certain website friendship sponsorship, Mouse pad, game posters, led arrows, computer desktop, even the bathroom inside are not.

Its effect is no exaggeration to say: Go into the netizens come out to forget all difficult, of course, the local website to promote the effect of this is not necessarily to all people into my site, but at least when someone mentions the name, everyone knows that local have such an authoritative website.

Can expand the thinking: the kind of sponsorship in the form of advertising in the early stage of the larger, so need to learn from the thinking skills, not to complete the simulation of others, if your team has become a different matter. Another way to think that this is the high man, to rent an ad alone, may be the cost of the month or year, the long-term cost is not a small number.

The use of this kind of sponsorship will be to promote the way, relatively more cost-effective and long-term effect, of course, there must be some loss of early investment also need a certain courage. In fact, any network facilities in public places, you can use this way to extend, not only internet cafes can do so.

My point of view: Rental Internet cafes advertising may involve your relationship, a lot of it is not necessarily the money can be rented, but the delivery of in-kind sponsorship to get the ads are different, I believe that most people will not refuse the big pie from the sky, so the feasibility of this kind of advertising means is quite high. Feel good so write hope for everyone useful, pull a little bit more into the next topic.

Outdoor Advertising Channels:

In the people's large flow of places advertising is also a good choice, common are: stations, parks, learning, community, bus and other places. For example: In the bus stop to do a banner ad, have the ability to directly do body advertising can also, even in the car facilities also have a lot of available advertising bits.

A lot of people are wondering, "are residential homes densely populated?" Above I have suggestions to advertise in the community, you can not look at any time without a few people walking around the residential housing, the effect may be far better than the past Internet cafes propaganda, imagine: your door suddenly more than a Web site prompts ads, your first reaction is what? Of course not to let you go to post small ads, don't understand crooked.

This year a bit more presentable residential, ask who does not have a computer network cable? So in the marketing perspective, they are more likely to be your target customers, site access rate will definitely be higher. Can be inside and outside the elevator advertising facilities, floor signage, environmental facilities and other means, if you and the local media through the relationship, do this promotion work will be easier.

In fact, working with local media companies is a good choice, think about what you can provide them with support, and then negotiate with them to get a lot of advertising opportunities. For example: to their activities to provide network technical support, you have to know the local media relations after the effect of absolute extraordinary, big to live activities, songs, art concerts, small flyers posters, residential billboards, and so on, any one to give you a convenient assistance are very good.

Food and entertainment channels:

The simplest way of thinking "student group" now mobile internet more than 80% of users are students, using mobile phones to surf the internet is really convenient anytime and anywhere, perhaps these students will not give your site too much benefit, but the local site to gather popularity can not be without them. Can try to go to the school around the small restaurant to do publicity, have the ability to do campus advertising is also feasible, of course, your site must have a target for this type of user elements, students of new things spread speed is very amazing.

There are differences in food culture and entertainment in every place, so I'm only talking about the direction of thinking. In fact, there are a lot of local food and entertainment promotion channels, not if anything to expand the impact of the star hotel, more is the priority to choose local youth gathered entertainment.

For example: I know a lot of cities have a similar tea place, in our Sichuan is very common this leisure place, which belongs to the young people chatting in the Holy Land of friendship. In these places to do publicity is undoubtedly significant, at least this time we will be around the internet, and always young people in the majority, so the local website promotion should be more consideration in these young people converge place.

Offline promotion is just these channels, one of the small classification of many still have to see their home, can promote a lot of places do not necessarily have to do, focus on a number of areas to make achievements on the line. And then around the online site promotion techniques to chat, this long-winded also wrote a good hundreds of words, now when the visual pressure relief bar to a small episode.

Online Promotion Channels:

Many local websites are only open to local netizens, but it is not that there is no promotion channel on the line, and there are several local websites to promote available platforms. Bombing QQ Group promotion do not introduce it? can be classmates, industry groups, and even friends, as long as the majority of local Users QQ group can be used, of course, attention to the way to do not too bad.

Then we have to say, "Baidu Bar" according to my observation statistics, the common county-level city name Baidu Bar, has more than 90% users. Some of them may be locals but go out to the workforce, or some of the users are not locals, but it is certain that they have a closely related focus.

Local bar users are mostly concerned about local information, you go to do the promotion is to provide users with more targeted information, presumably most people are willing to open your site to see, stick the administrator in this area will not be very strict, but the basic principle or otherwise you can not long propaganda.

Personally think that the local website to promote the online channels, priority should be placed on the social platform, thinking should be the filtering and promotion skills, the first focus on these already filtered user groups, more than you go to other areas to attract users to more direct, the way the use of appropriate results is certainly obvious.

Original source from Vichamp Webmaster Blog: http://www.55iis.com/wztui/51.html (reprint please indicate the source)