Talking about the relevant knowledge points of medical Network marketing

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In medical promotion, editing, optimization work, coupled with the design of copywriting, art, bidding, planning, analysis of the data, feel that the most benefits in the medical profession have the following:

First: The promotion plan is to the hospital brand word, the word of mouth, the therapy, the technology, the equipment, the doctor, the hospital environment as well as the hospital history and so on comprehensive promotion.

(1) The hospital city's network share (that is, Baidu's natural ranking of the home page) basic to occupy three seats;

(2) In addition to the bidding of the above promotion task classification rankings and the all-round bedding of different platforms, is the patient's treatment of "corroboration";

(3) prefecture-level cities, to have a purposeful market analysis, the appropriate ground advertising to do bedding (the premise according to the local consumption concept and Consumer psychology survey)

(4) The combination of free platform and toll platform, not blindly rely on the pay platform, reasonable choice of authority and patient browsing channels to understand and analyze to make the release of effective information;

(5) for Baidu products to pay attention to, and Baidu cooperation platform must also have a certain involved;

(6) The reasonable use of news platform: News platform is a symbol of authority, in the major portal sites to contribute, is a trend is also a normal, because of the excessive reliance and unreasonable use of the news source to the credibility of the decline, as well as the quality and relevance of the article, the experience is not high, resulting in the user's disregard, This is a problem that needs a certain solution.

(7) The use of micro-credit marketing: Micro-letter is now a very common also has been favored by the public marketing tools, the use of skilled and the user's psychological understanding, is the key to success or failure of micro-credit marketing.

(8) microblogging and QQ marketing: This is popular and effective, but also a lot of hospitals to do the necessary choice of the network, the involved in this is not detailed introduction method, just mention.

Editor: Editor is mainly for the content of the site update, and the update of the site synchronization, so that the site in Baidu spiders crawling with new things, the most important thing is to allow users to understand the new treatment at any time, as well as treatment effects and so on. To pay attention to is the content of the relevance, originality, user experience, there is the intention not to have too strong marketing discourse. The requirements of the bidding articles to the reasonable use of pictures, article page layout and user reading psychology, etc. must have a certain understanding and integration.

Optimization: For the maintenance of the site, regular updates, ranking stability and appropriate with the same industry methods, pay attention to the treatment of the chain, the original content of the article, friends chain selection and so are worthy of attention. (Just the rookie don't know too much)

Copywriting and planning and art, they are web site beautification, is to give users a kind of whether experience a transformation, directly affect the dialogue, transformation, consultation will and the possibility of the hospital. So this should be used and learning special attention. Rookie)

Bidding: For the maintenance of accounts, bids, the reasonable use of costs, the intensity of the show and the standard and the actual data analysis combined, have their own promotional ideas and so are directly affect the promotion of a fee. Rookie)

The summary above is just rookie for network marketing, especially in the medical industry Network marketing, may not be the same as you think, but still want to give beginners some inspiration and can use the place.