Talking about the SEO strategy of the website of business-to-business industry The setting of the title keyword

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I ten nights, originally SEO origin, due to the follow-up experience accumulation, has slowly become the website operation promotion staff, for the industry site has done a lot of SEO and promotion. For example, Huaqiang electronic network hqew.com, I believe that many people in the industry know this site. In today's web site flooded the Internet, in fact, can really grasp the lifeblood of the industry site, SEO can be said to be one of the indispensable factors. and SEO keyword in the importance of the setting, today wrote some industry website SEO Strategy title keyword set up the problem for everyone to reference, hope to the current development of the webmaster are helpful.

1. Industry business-to-business sites are usually major stations, although facing an industry, but the content is quite abundant, which makes most SEO do not know the key words from where to begin. For the key words first see is the home page keyword definition, home is usually the highest weight. So it is necessary to define a larger number of words, but also to highlight the site is what kind of site, and to reasonable have the effect of lexical segmentation. Allow different searches to maximize the search to the home page. Of course in the definition of time to pay attention to the user experience, do not want to do anything, to the end may not do anything.

2. Now take Huaqiang electronic network to make an example, so that we have a clearer understanding.

Title (title): Huaqiang Electronic network title is Huaqiang electronic network-electronic industry chain full e-commerce platform Hqew.com, because Huaqiang electronic network is a brand-oriented website, so the title defines its own station name, but the station name contains the electronic net, this also highlighted the website type, at the same time is advantageous to electronic net this word ranking weight, "the electronic industry chain whole course electronic commerce platform" This sentence directly summarizes the website content, is also the promotion of foreign propaganda, the advantages of doing so, and the emergence of the word electronic, so that the weight of the electronic to get a greater degree of improvement, this is the word Baidu search for electronic This time can be found.

Keywords (Keywords):< meta name= "Keywords" content= "electronics, components, electronic components, ICS, components, cash, purchasing, sales, supply, wholesale, recycling, IC suppliers, IC buyers, electronic exhibitions, electronic components network, Huaqiang, Huaqiang Group, Huaqiang Electronics, Huaqiang Electronic Network "/> In fact, Huaqiang electronic network such a definition, although many words are a certain function word, that is, the garbage word, but because of the high weight, and for Baidu, the keyword value is not high, so here does not need to pay attention to, so the definition can also.

Description (Description):< meta name= "Description" content= "global electronic components trading portal, providing electronic components industry supply information, electronic components information, electronic components price quotes, electronic components exhibition, And the introduction of convenient and quick Spot certification program ISCP and security of the entrusted transaction Services escrow, Huaqiang Electronic Network is a distributor of electronic components, purchasers of network promotion and trading of the preferred site. "/> This paragraph for most of the SEO is not difficult to understand, may be a lot of friends like to put their own station name highlighted in the first sentence of the title, and here but did not appear, but is a general statement, in fact, for Huaqiang Electronic network, in Shenzhen is already a household word, Especially in Asia's first electronic trading market in Huaqiang North, the more heard that Xiang, for the title of Huaqiang electronic Network In fact, is enough to pay attention to the role of the brand, and highlight the role of other key words, such as electronic components such words, the back door of the main electronic components will be the electronic components of the word greeted, Let a person deeply remember this is the electronic component website.

3. Of course, this is a very good brand maturity of the site's SEO strategy, but for the current development period or face the maturity of the site?

Remember a few years ago I contacted a business-to-business website, is the footwear industry, at that time this site is just beginning, build station not long, the title keyword description is also disorderly set, the company does not know SEO, the original is to follow their own feelings go, station called * * Shoes network. The title is this: the collection of domestic _ footwear Equipment _ Footwear Materials _ Shoes Factory _ Shoes Industry company-** Shoes Network Everyone can see, in fact, this is like a description, and the above keyword search is not a search for this site, such a definition is certainly unfavorable to SEO, and then I will change the site title, * * Shoes Network-The preferred brand of China Shoe Network. You may wonder why you write this. Here are four benefits:

First, the brand prominent, the station name put ahead, and the Chinese shoe net preferred brand, to a certain extent, even after the rank, but can attract a certain number of clicks. Here is a problem, is that a lot of people think the key to do the better, in fact, the station name already contains the shoe industry net, that is to say, contains the key words, and most of the situation, the site's ranking with the title of the keyword before the relationship is not too big.

Second, the title weight concentration, we see, I removed the title of those noise keywords, the title becomes brief and powerful, this can aggravate the shoe industry net and the shoe net keyword weight, after the fact proved indeed so, in the next two weeks shoe net this has been from the 4th page to the first page, and the shoe net also has been rising, almost homepage.

Third, the nature of the site is clear, the site is a shoe web portal, is a shoe industry network, highlighting the theme of the site than with some shoe material shoe factory and so on not to pull over the word to be important, even if the site has this part of the content, you should get the channel page do, rather than put in the first page title, which makes people seem to have no clear understanding of Most people's browsing mode is like this, see what you want to click, read probably confused also go to verify, but if see did not want that is certainly will not go to click, so said when the user see the title on these "shoe-making equipment _ Footwear materials _ Shoe Company" Content so certainly will not go in again. If the shoe net is stated, it will look clear and, to a certain extent, make the shoe net contain a wide range of content.

4th, the flow of introduction, do seo in fact, we all know that a lot of people know some basic methods, but why some people do good some people or not? Personally think, in fact, to really do SEO, understand the industry is very important, analysis of competitors more important, in this industry, China Shoe NET This website is calculates a well-known brand, the traffic is quite huge, but I the title specially joins the Chinese shoe net this word, has increased to some extent the Chinese shoe net rank, thus introduced some effective flow.

Today said here, my QQ is 516449126, hope to know more like-minded webmaster together to explore the future of the Internet, and I wish you all the way in the future development of the way. Thank www.Hqew.com Webmaster's feeds!