Talking about the skill and construction method of the construction of the website outside chain

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As long as the webmaster know such a word in the webmaster community spread very wide words-"content for the king, chain for the emperor, this sentence is for SEO to, meaning that the site in search engine rankings based on the content of the site and outside the chain, so want a good ranking will have to do our own site content and the chain, Today we will talk about the site of the outside chain construction, when it comes to the chain, the author found that in many places where the webmaster exchanges in the discussion of the construction of the chain is nothing more than superficial points, "forum signature", "Keep blog" and so on, these things can be said to be no new Here I only have some personal experience to say about the site in the outside of the chain construction of some specific and in the past, we are rarely involved in the content.

I. Time ISSUES

Avoid impatience, otherwise, it is possible because of optimization by Baidu, Google and other search engines as cheating, novice webmaster in the new station after the line is often "outside the chain for the emperor," the impact of crazy hair outside the chain, this situation, the new station will generally be in a short period of time to get a substantial upgrade, Then after a while there will be a substantial decline in the rankings, and we will find similar sites in the late to get a good ranking of the probability is quite small, this is a typical search engine to determine the phenomenon of cheating. On the time of the construction of the chain, the author believes that the initial stage should be the main focus on the content of the site, and the outside chain must be natural, quality rather than quantity, my proposal for the station for more than 3 months (Baidu for the new station assessment period of about 3 months) and article seconds, ranking relatively stable, We can start the chain construction.

Two. The regularity of the outer chain construction

In fact, the truth of this question is very simple, search engines think that more than the site "good", so gave it a good ranking, this is because of a phenomenon generated by the search engine ranking principle, because everyone likes to take out a good site to share, so in the network everywhere the link to this site, Strictly speaking, the link that the user sends is the outside chain, but the outside chain that oneself sends is cheating behavior. Therefore we must seek the natural law and the gradual step in the construction of the outer chain, from the beginning can be a little less, and then gradually increase, the amount of the day can not be too far away, such as today's increase of hundreds of, the next day is not one, these behaviors are most likely to be judged by search engines for cheating.

Three. Select the Outer chain object

Good links to the site rankings can play a positive role in promoting, but it is not just what kind of site we have to do friendship links, here I say how to choose the choice of friendship links. 1. Choose to build the station for a long time, it is proved that the longer the station time, the higher the weight of the site 2. If you have a choice, as far as possible and the site of the domain name such as. Gov. Cn Exchange links, search engines will generally be the site of these domains as the government and corporate sites, Baidu more trust such sites. 3. Choose high ranking, especially in Baidu products (encyclopedia, know, bar, etc.) ranked above the site, this is enough to prove its weight.

Four. The outer chain construction strives for the nature

This question has been mentioned above, search engine that only users of the chain is really the promotion of the role of the chain, and the chain of our own hair if it is too much will be recognized as cheating, so we should be in the construction of the outside chain natural, and simulation of user behavior is to achieve the best way to the natural growth of the chain.

Unnatural outer chain: 1. Only links to the home page: Based on experience so easy to be determined by search engines for purchase links. 2. Keyword lack of universality: if the site all outside the chain is to use the same keyword + anchor text way to build, was found to cheat almost a foregone conclusion. 3. Outside the chain site lack of universality: if all the outside chain are from a few or even a site, for the rankings almost no help, and have a certain chance of being judged cheating.

Natural outer chain: 1. Keyword Diversification: Do not use the same key to do anchor text, you can use the long tail keyword or similar form: "XXX keyword." 2. Outside the chain site diversification: Reverse link in the case can enjoy the play, portals, forums, blogs and so on can appear our outside chain. 3. Homepage and Inside Page: can the appropriate internal page to carry on the outside chain construction, also can enhance the weight, and this looks more natural.

Above is my outside the chain construction aspect some humble opinion, perhaps also has many misunderstandings or the insufficient place hoped everybody to forgive, moreover I personally thought that for the stationmaster should still be the main energy in the site content, the website content is good, truly has done lets the netizen like, Every day there are many people on the network recommend your site to leave a link, then our outside the chain of construction is not completely "automated" it? This article from the http://www.xiangxiangmf.com/by the hair webmaster writing, reprint please keep the author link, thank you.