Talking about the skill of network advertisement position

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Believe that a lot of webmasters have wanted to hang some ads on their own station advertising to increase revenue points, such as GG. So what do you know about the skills of online advertising? Let's share it with you.

At present, the main forms of Internet advertising are diverse, different billing methods; The advantages of network advertising: a wide range of coverage, active enthusiasm, time lasting, relatively low cost, cost-effective; everyone on the network to see now advertising is to promote "precision advertising", in the author seems to be more accurate to show the ads in front of the audience, According to the preferences of the audience consumption characteristics or their occupation-related and advertising media content is a complete match, through accurate to achieve advertisers and consumers to establish one-on-one communication, deep promotion of consumption or impact; Direct products to the needs of the crowd, this is the pursuit of the state of advertising. Is the use of technology, including geographical objects, behavior of the object, the idea of the carousel.

Advertising in a number of media advertising, after 24 hours a day to detect ads advertising performance effects, to increase or decrease real-time optimization, improve the overall effect of advertising to reduce costs, improve revenue behavior.

Therefore, the ads directly put in the advertising position is the type of match, the crowd, time, and advertising products are popular degree of advertising can produce a large value has a direct relationship! Last year Google first on the "I ' m feeling Lucky (Good luck)" button maybe you see every day, but rarely used, But some industry insiders calculate, Google because of this button annual loss of advertising revenue as high as 110 million U.S. dollars. It can be seen that the advertising position of high price is not necessarily to produce value.

2009 has the industry to recommend Baidu from the left and natural search results mixed display ads to the right display ads. By changing the background of advertising, the left side of the ad and the natural results are differentiated display. It is conducive to the search engine in the end users to maintain credibility, and because of the search results on the left side of the supply of advertising less, more scarce advertising, will stimulate the advertisers more intense bidding, overall or may have a positive impact on ARPU promotion. Here is a brief description of the importance of advertising position.

Advertisers who can clearly know the approximate value of different positions, after all, the approximate value and actual price there is a great difference in the delivery of products, media types, user association matching, complete these series of actions, must pass the test data to determine whether the advertising is appropriate for the enterprise needs to put ads, A test survey process usually takes about 15-30 days.

Therefore, we need to carefully detect the value of advertising in advertising, and finally come to the results of long-term delivery, in order to achieve the final advertising effect. The author has tested two games ads, two of the results of the game to show that the value of advertising to determine the type of media, consumer groups, age and gender, advertising products, such as matching factors, the impact of its advertising effect of the following factors: first, advertising material design. Second, the server speed. Third, the advertisement product attraction degree Four, the crowd's free degree. Therefore, we advertise the advertising effect, need a series of monitoring and evaluation, can measure the real value of advertising, to achieve the purpose of promotion!

How to embody the value of advertising? In fact, the precise frame in the advertising, we can be divided into the network of ads can be geographical orientation, time-oriented, interest-oriented behavior, advertising display mode behavior. These behaviors are combined to optimize the data from the test, and the advertising effect can be improved very well. It can be said that the first step in the value balance of advertising is how to be accurate, many people in the industry talk about precision seems to be good, in fact, the implementation will be biased, more and less deviation depends on the accuracy of data monitoring, and to achieve the accuracy of each link when the monitoring is not wrong or affected by external factors.

The second is the price factor; At present, most of the domestic portal advertising price is high, because the portal of the large audience, it is difficult to make the most accurate precision, resulting in a lot of advertisers waste of money and advertising has not received very good results; According to love cellular network adjustment results show that there are 49% Advertisers have not reached the expected effect of advertising, in which advertisers choose their own ads up to 70%, most advertisers in accordance with the advertising budget to determine the location of advertising, which has a great impact on the effect of the launch.

To achieve relatively low cost, cost-effective advertising effect, currently only search this piece to do relatively good, but the search engine has a disadvantage is the position of advertising is particularly important, the results of the search and interspersed with the location value of advertising is still questioned by some people, the current auction advertising is based on CPC ( Cost-per-click) Billing method, there are delayed behavior.

So most of the ads in the portal site is brand advertising, the main reason is the portal site single page browsing a large number of people complex, to the carpet bombing of the audience to achieve publicity purposes. It is undeniable to promote the company's brand, Portal station is the best media platform. The person who has seen the ad, than those who have not seen the ads, it is more likely to visit your website (although the person who clicked on the ad may only be 0.1%), the gap is 46%, but the gap will shrink over time, and people who have seen the ads are more likely to search your brand or product. (This article is supplied by www.5188ptc.cn webmaster)