Talking about the social search slowly affecting the SEO trend

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According to the latest search engine observation, social search has slowly affected the SEO, the so-called social search is when you search for a keyword, you will see other people's evaluation of search results, for different results may have different evaluation, good reputation will have the advantage of ranking. There are many forms of social search, now appear like Google +1 button, Google Personal blocklist shielding garbage search results, Baidu plus stars and other various ways. From all over the search engine trend, the future development of the search engine should be to the development of social search, of course, the above concept of social search is not very appropriate, it should be said that social search should be the integration of community participation in the search results generated some.

The forms of social search include the following:

1, the search engine itself developed some functions, so that search ginseng, or comments good or bad, or collection, or shielding and so on, these are the search engine itself developed services social search function, such as Google +1 button and so on.

2, other social media participation, such as micro-blog, Facebook and so on, these should belong to the Third-party network Tools, in fact, the search engine has included these URLs, and as the chain, you check my blog outside the chain will find, in fact, this is counted as an effective connection.

3, some sharing platform, such as Bshare, Jiathis, and so on, although and Weibo, Facebook is very similar, but they still have a difference, these sharing platform with micro-blog, Facebook, but he is only a part of social media.

4, the network strategic cooperation, such as Baidu launched the brand promotion, it is said that the Baidu brand promotion conversion rate is very high. In fact, people who do SEO will find that, although the SEO is just those content, but really want to make the color SEO can be controlled or more difficult, all say now the SEO industry for the seoer requirements are increasingly high. Seoer not only to move the basic search engine optimization knowledge, but also for the social search attention and input is necessary, to the site's data for scientific analysis.

Why does social search slowly affect SEO? There are several reasons for this:

1, SEO is not only out of some basic optimization, but also more important to put users in the first place, the user reflects the quality of the site reflects the high and low, and social search is just the user to participate in the search.

2, SEO if only pay attention to traffic, may transform the effect will be very poor, do not pay attention to the results of social search is less.

3, the analysis of the site data can control the entire site, to know the site that part is popular, which needs to be strengthened, and for the site content control is the important part of social search, to think of users, to get users better feedback.

4, if a site has traffic, but there is no "repeat", that means that the content of the site is a big problem, repeat customers reflect the social search on the one hand, if more customers, the natural community word-of-mouth good.

So much nonsense, just to illustrate that the future of search engine optimization is slowly approaching the social search, and SEO is not just page optimization and external links. This article originates from http://webziv.com/seo/434.html,A5, thank you!