Talking about the sticky marketing of Internet construction Station

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Yesterday to participate in the Biweb 09 summit of Small and medium-sized construction stations, with the Shanghai area near the Hundred technology 618.html "> responsible for a business discussion, the atmosphere is very good, we have published their own on the internet to build the industry current and future trends in the next few years of view, One of the most concerned about the establishment of our station company how to play their advantages, to find breakthroughs in the Internet to build a site sticky marketing.

Xiaofi, general manager of Shanghai Network, told us such a story: domestic a very well-known office supplies company, in the opening of the market in the early days, to below their own purchase price of the printer sold to a company, and then free to send out the two packets of paper, in the paper after the use of a follow-up visit, once again " Sent a few packs of supplies, "so far, all the office supplies that company is provided by this office supplies company, which indicates what the problem, you first send the past may be a loss of business, but this on the one hand to the customer accumulated a habit of use, on the other hand also highlighted the company's quality service, increased customer trust degree, Later on, they don't use your products.

In the meeting, some industry friends pointed out that the Internet is different from other industries, especially the construction of the station industry, a single product model has led to it is not possible to first send services, and then to sticky customers, especially small and medium-sized construction Station Enterprises, on the one hand, the expenses of people do not allow this; On the other hand, "cheap goods" Blindly depress prices will only allow customers to build your station enterprises lack of trust, but also not conducive to benign competition in the industry.

How to increase customer stickiness to us? This is an urgent issue before us, and I think to increase the stickiness we need is the quality of service and highly flexible social market research, service This does not need me to say, every company must understand, that market research I think is another thing we can change, Maybe the investigation is not sensitive to our station company, a station, what routines, has been learned in mind, but the market is highly competitive today, you still use the old method, not to seek innovation, in fact, it is difficult to have a significant development, only the regular investigation, customer return visit, timely understanding of what customers need, on this basis we carry out innovation, What reason does the customer have for not using your service?

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