Talking about the strategy of construction station: domain name space

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I. Domain name

1, separate multiple complex keywords, such as www.search-engine-downzj.com rather than Www.searchengine downzj.com, which will make it easier for the search engine to correctly understand your keywords;

2, to remember that the domain name can not be more than 55 characters, because some search engines will have restrictions on this;

3. In some catalogues, such as Yahoo,dmoz, the editing staff will not extract keywords from your page to describe them as your site. At this time your geographical name plays a vital role;

4, the domain name too many keywords will be part of the search engine is considered a filler;

Before deciding on a domain name, it is a good idea to use some free tools to check out the expired domain name. What domain name will have you optimized keyword and there is a certain degree of link wide. Make sure that the domain name you are registering does not involve copyright issues such as a registered trademark.

Two. Server article

1. The influence of the host on the website ranking

When you finish designing a Web site, the next step is to select the server. The ability to choose the right server plays a very important role in ranking the site. But one question is: Can you choose a server from an SEO perspective? Webmasters should be considered in conjunction with Search engine optimization, pricing, and functionality. Does choosing a different server have a real impact on search engine rankings? If you submit a website to google many times, but Google has not indexed it, then you have to consider whether it is a server provider problem.

A more positive question is: If a website has a separate IP, then this will definitely improve the site rankings will have a great impact. Although it doesn't look that important now, there are a lot of websites that share an IP. On a single server, many services run in parallel and provide multiple domain names on one IP. If you often on the SEO forum, you will find whether the old or new posts, there are many are about the host and domain name on the site ranking impact.

Hosting a home page on a cheap server can reduce costs, but these hosts may be a spammers server, or other sites where shared hosts have been punished. Does such a host have an impact on my site's search engine rankings? It can be said, but it's not. It has a certain impact from a large extent, but it has no effect from another point of view. Let's talk about the problem in detail.

If the virtual host is sharing an IP, and Google to the host penalty, IP will also be considered spam, if your site on the host, then your site will be ban or punishment. The other is: Your site is also placed on this host and is adult content, in theory, Google will be your site to punish, to name. This way, your site cannot be removed from the blacklist on this host. If the content of your site is legal and you move the site to another clean host, you will be spared.

A suitable host should be 100% normal to run, so that your visitors will not be able to access the blank page. In the same way, search engine spiders are visiting your site irregularly. So your site must work properly at all times to gain the favor of spiders. Although Googlebot encounters a 404 error, it will be accessed again next time. But for security reasons, your host must work 100%. All the servers will be temporarily interrupted for maintenance, but they should notify their customers of their maintenance plans within a certain period of time. If there is no clear stipulation, then I suggest you change the server provider well. This is very important because Google will crawl your site a small amount every day and make a big index for one months. That means Goooglebot may come to visit your website at any time. So your site should always be ready to welcome this guest.

2. The advantages and disadvantages of the virtual host sharing IP

A virtual IP is a system in which several different domain names use the same IP within the same server. Multiple virtual hosts exist on the same server compared to a single computer as a server. Some Web servers have 2000 domain names sharing an IP address. This depends primarily on the performance of the server and the service quality of the server provider. In this case, it becomes very slow to provide Web pages to search engines. Although virtual hosts are cheaper and less functional, for most engines, especially Google. Not because a Web site in the virtual host of cheating on the virtual host of all the sites to punish (this is the Google statement). ---in fact, Google deals with sites that are hosted on a virtual host as well as Web sites that handle stand-alone IP. If your server provider is technically sound, you will not feel the difference. We also often see a small number of server providers doing this or that kind of error code on a virtual host. This is a good indication that Google will not be penalized for the perfect set of virtual hosts (i.e. a site is penalized and other sites will be dragged down).

Summary: See above everyone can imagine, want to do a website domain name and space is how important, hope everyone carefully choose domain name registration, and server rental!

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