Talking about the technique of analyzing conversion rate of e-commerce website

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E-commerce website is very popular at present, after all, every year through e-commerce consumption is doubling the growth, now has broken through the 300 billion mark, but also continue to rise, visible above the profit is how big, we look at Taobao, Hui Cong know the potential of e-commerce, although we do not so large scale, But we can still make our own achievements through industry segmentation.

What is the most important thing to do e-commerce website, that is the conversion rate of traffic, we have to improve the flow of the method or some, after all, can have a lot of long tail words, there are many content, but traffic came, if no one through our services to buy products, then for e-commerce sites, there is no profit source, So to improve the flow conversion rate is the most critical of the electric business platform, the following we will introduce how to pass the path analysis method to achieve the increase in traffic conversion rate!

The so-called path analysis means that by establishing a logical path, then analyze the site visitors, in the completion of the cycle of traffic conversion, what they have done, this path generally includes: Learning to search, browse information, order goods, settlement or payment, acquisition or receipt, use or feedback of these six aspects, These six aspects are actually an annular system. And the core of the path analysis method is for the website of an online sales business transformation cycle, the establishment of a specific analysis path, the six aspects of the string into a whole, including the entrance, path and export three aspects! Below we will come how to implement this path analysis Method!

One: The key point of technology realization

Concatenates one or more pages into a logical combination, this is a path, such as we give an E-commerce site to create a home page transformation path, such as the home page, commodity information page, settlement payment page, the receipt of the confirmation page of these four main pages combined into a logical path, and then through the IP address, Registered user name and site visitors on the four pages of the click Track recorded, this data contains: IP address, registered username, page URL and click Time, of course, if the technology is superb, you can also record other page information, such as commodity types, commodity names and so on, These can help us find the core content of the flow conversion rate!

Ii. key points of data analysis

After the data in the logical path is recorded in the above method, we will begin to analyze these data, starting from the first page to the last page, to see the changes in the click rate of these pages, you can get this path of sales conversion, or according to the above four pages of the logical path to analyze, There will be an IP or registered name on the homepage to continue to the settlement Payment page, of course, including the successful payment of the page, which means that the transformation is successful, if the home page has 100 IP has clicked, but to the product information page only 50 IP, to the settlement also includes the success of only 20 IP, Then this conversion rate is only, through the changes in these data, you can know which page has a problem, if the problem is a product page, then you must do a good job of product page user experience, so as to obtain a higher conversion rate!

This path analysis can effectively see which part of a logical path has a problem, and then we have targeted improvements, so that nature can improve the power of the platform's flow rate of conversion! Source: http://www.kgkl.cn can buy coke net original A5, reprint please keep.