Talking about the three key factors of successful soft marketing

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Soft Wen is a way to make users more receptive to the promotion of information, a successful soft text to the reader should not only promote the content, more important is to solve the problem for users of the value of information, it is best to impress users. So in the soft writing, pay attention to your article to provide readers what kind of information, this information for the reader has no value, and ultimately to let the promotional information naturally into the full text of the content, so that the operation does not affect the quality of the article, because once the article by the reader looks like ads, readers will lose interest, Lead to the failure of soft wen marketing. Below talk about how to write a successful marketing of soft wen!

One: The soft text needs to have the useful value information to the user

It is necessary to promote soft, soft text is written to people who need to see, so the value of useful information to users in the soft text, as the saying goes: To think how others to you, depending on how you treat others. The principle of mutual benefit tells us that a successful marketing soft article is the first task is to enable users to find the information she needs in the article, so as to attract them to share your article, so that more people benefit. If it is a user has no effect on the whole dog blood advertising article, why do you want users to look down, ask them to help you reprint it? The user is not a fool, the nature of advertising is too thick to see, so soft marketing more important is through the article can bring users what information, Let users reproduce the psychology of sharing and even produce a desire to buy is better.

Second: The article uses the plain language

The biggest advantage of soft marketing is the ability to hide ads into the article, so that users can read the article and see your promotional information. Although the use of soft marketing requirements we have a certain level of copy writing, but at the same time writing soft text The biggest taboo is to use too many readers difficult to understand the dialect and professional terminology, so we should use plain text to express users need information. But we can appropriately use parallelism, metaphor, personification and other basic methods to make the article look more vivid, increase readability. A successful article using easy to understand the writing and practical content, can narrow the user's psychology, so that soft marketing becomes easier.

Third: attraction is a good recipe for successful marketing of soft paper

Whether the readers have enough attraction determines the success of the soft text, which is the key factor to achieve the marketing goal of the soft text. Many webmaster write soft text after the release and can not achieve the expected effect, often because the article does not arouse the reader to understand the interest, this soft text can be said to be the failure of the article. To explore potential users and earn outside the chain is the basic purpose of most of the soft, an article can attract readers to further understand, and then remind them to share or buy the desire of the articles is a successful soft wen, otherwise, users even understand are not interested, let alone marketing.

The above mentioned, do a good job of soft marketing needs to pay attention to the value of the content of the article, readability, attractiveness of the three elements, but also need to gradually guide the reader into the promotion of content, said it simple, but the success also needs to be in the practice of the operation to understand and understanding.

This article original by: Gouyin Grass handmade soap brand http://guyuncao.bylots.com

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