Talking about the user experience construction of the printing industry station

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As an enterprise-type printing site, only search engine optimization is not possible, because our main purpose of building a printing site is to use the site to sell their products or services, as well as external publicity of the size of the company and production or printing advantages of the strength of the product. So, how can we optimize the printing industry web site to retain customers, improve conversion rate?

In total, our printing enterprise website to do various types of outbound promotional purposes is nothing more than to attract potential customers to our website, and then through a good website user experience, online customer service exchange, perfect after-sales service so that the flow of the final conversion to our orders. Therefore, a successful printing industry Web site, must be based on a good user experience, a website can do the user experience, so that every detail can reflect the best user experience, such a site most of the search engine is also friendly. Therefore, do a good job in the station is not only conducive to improve the user experience, more conducive to the ranking of search engines. Having said so much, let's take a detailed look at the optimization of the specific aspects of the user experience of the print site:

First: Clear your purpose of printing the website, this is also the most important place

When a visitor enters your home page, is it easy to figure out what you are doing? If not, there is a problem. Some industries are really confusing, home to get a lot of industry-related news or industry skills, this is typical of the face of the Search Engine page optimization, and neglected in fact, the most important thing is-we set up a website is to customers to see, to give customers a comfortable environment is the most important.

Second: the website homepage topic Clear Forum Plan

The ranking of a website is important, but the homepage of the website is the heavy one. When a potential customer comes in, can you see what he's interested in at the first glance? At least to ensure that customers come in the site, the first time to understand your printing service scope, printing machine in the peer advantage, or printing services which are superior to peers, Finally, the display of the printed products and the company's contact information. To do this, that means your printing station is basically qualified.

Third: Give your website a unique personality

It is best to print websites with less pure business statements or dull factual statements. Give your site a unique voice that lets your visitors sing along. It is best to be able to edit some text as a customer's point of view to guide, and slowly convince the customer why to choose you, why to choose your printing company.

Part Four: Complete the internal search function of the printing website

A "site internal search" column, there may be positive and negative two effects, specifically to see how it works. General Printing enterprises to provide album printing, handbag printing, self-adhesive printing, business card printing and so on, when there is demand for these customers in the site search, if there is a blank, not to find the relevant information, estimates will seriously affect the impression of the customer. It's best to have some of the most popular print categories to make a page to introduce some relevant information, then in the relevant information to add some of their own business advantages of the text, so that both your website or your printing company's industry authority, but also the potential awareness of the customer to deepen the good impression of your company.

Finally, on the homepage of the printing site ads, personal advice on the homepage of the site to teach a prominent position, do a picture or Flash display section, used to show the recent company to carry out some of the printing activities or preferential policies. This is theoretically unfavorable to SEO optimization, but the picture or flash occupies a small space, also will not have a great impact on the site's loading, but also enrich the page's objectivity, attention is to remember that the picture plus alt tag.

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