Talking about: The user experience of local station and the improvement of user stickiness

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I used to do a lot of small and large garbage station several, and eventually insist not long. Recently in the planning to do a local station, a good earnest to do a back station. With friends to analyze how the local station should strengthen the user experience and user adhesion. Just a little analysis of our own, not very high and strategy or anything, purely shared.

First, strengthen the local website user experience

After preliminary analysis that the user experience to strengthen the way for several, for small sites or just do the station can only be so after all, we do not have large funds or more resources. In the experience, we try to carry out local characteristics, such as name and communication content, try to catch local hot, interesting. Internet users now a large part of the internet is the picture to find a fun. Like many successful local forums, there will be similar classic sections.

At the same time, we also have to guide users to experience the various virtual facilities in the site. such as SNS and so on. Booting is important, and you should be guided well from the first step of registering the user name. For example, the Forum registered users sent after the welcome message can be as simple as possible to describe the forum on what functions, how to do. Then set up QQ group. QQ Group is very good to maintain popularity and increase the popularity of a more clean way of promotion. The key is to see how well you communicate with the members of the Q Group.

Second, let the visitors to our website is sticky

User experience this piece I think a lot of webmasters understand, a garbage station, or find a half-day did not find their own content, the visitors will come next time? The answer is not to be told. Since we want to be a good place to stand, then we will be perfect.

The first thing we do is start with the keyword. Like my own website, do is Changsha's local website. Can look at the above classified information section. Analysis that Baidu or Google should search for information on the Changsha area when the ranking should be very close to the front. Do is only a large classification of keywords, such as Changsha second-hand, Changsha discount, Changsha job recruitment, Changsha housing rental and so on. If a local station put these words up, it can be said that as a personal webmaster you are very strong. This is exactly what local stations need. When the user in addition to the site can be anywhere to understand their own needs of information, can also be very good guide members to interact with other members of the Forum, to increase the popularity.

At the appropriate time can also carry out a variety of activities, initially do not build Italian line activities. Can do online activities, such as in the community to carry out a variety of points for gifts, change the bill, change Q coins and so on. As long as it is your own low price can get all the real or virtual goods can be.

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