Talking about the viral marketing

Http://www.aliyun.com/zixun/aggregation/8335.html "> Viral marketing, also known as Gene marketing or nuclear explosive marketing, is an information-transfer strategy that quickly expands its impact by making it cheaper to replicate information to other audiences. Compared with the traditional marketing, the audience's voluntary acceptance of the characteristics of less cost, more and more obvious benefits. (From: Wikipedia)

What

Viral marketing is not about making viruses!

In simple terms, viral marketing is the use of the 250 law of Word-of-mouth Marketing (Word-of-mouth communication), so that the carrier of marketing, such as virus-like self-replicating, active transmission characteristics.

The core of viral marketing is 2 points: creativity, business.

Why

Viral marketing with its own transmission, the characteristics of active replication, greatly reducing marketing costs, save marketing resources.

Similarly, because of its originality, it is possible to detonate hot spots, the marketing effect is geometric level growth.

How

Viral marketing depending on the industry, there is no fixed method or law.

Focus

Creativity: Only unique creativity, in line with the content of user needs, in order to let the marketing carrier with the characteristics of self diffusion.

Difficult

Creative + Business: Marketing carrier must have commercial, otherwise lost the value of marketing, but the commercial can not affect creativity, otherwise it hinders the spread of the carrier.

A successful viral marketing behavior must achieve commercial value while ensuring "viral" characteristics.

Creativity is perceptual, and business is rational, and it is difficult to combine the two organically.

Author: Si Shu
On viral marketing
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