Talking about the website user experience--the logic control of the website

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A website's user experience has many aspects request, including user interface friendly, the website content is friendly, the website service friendliness and so on, but has one point perhaps everybody usually knows, but actually in the operation process actually is very difficult to think suddenly the question, that is the website "The Logic control". The so-called web site logic control, simply speaking, through the function of the site itself, let users in the Web site under the logic of control, with the least operation and energy to the most easily and most efficient way to get the information and services of the site, more direct point is to let users do not too much brain, otherwise users to your site is to learn information and services, You are causing trouble to users, waste users a lot of time and energy, such site users to the first time, the possibility of a 23rd time will not be so high.

First I have encountered an example: in the previous encounter a new electric business platform, the first visit was one of the right to have a long time to attract the goods, and then looked at the other, and two or three products are very like, plus the site's price is more reasonable, the quality of the comments are not bad, so put the goods into the shopping cart, The final step needs to be submitted, found to login and enter the receipt address, the results of the registration, found that a few items of the shopping cart all did not, this time spent so long to buy goods again to search, the result of a bad mood can be imagined. In addition, there are a number of websites, in particular, the phone or point card recharge site, clearly in a, B, C province is not recharge, this time the Web page also shows the national general, clearly unicom can not recharge, but also show support for the three major operators, to the final submission of orders to pay when found that the original recharge, Wasting time and mood in vain. Such examples are many, here want to reflect the point is that the site in providing services to users, we must pay attention to not to bring more trouble to users, otherwise only lose the user's trust.

First of all, the site's logical control is necessary. The reason is that not every user is looking at the site with open eyes, the reason for this is because although the site has a lot of hints and suggestions of text, but often is not very obvious or some sites for the user page PV browsing volume, the key information to the last level of the page, As a result, the user points in to find out that the original content is to be a lot of time to browse. Even if the site is a member type, there is a member registration agreement, then a lot of agreement, a few people will really read it, can hope that each user will carefully read is completely unrealistic.

Second, the Web site's logic control is to allow users to use the fewest operations to obtain the required information and services. We are very familiar with the Google search engine, initially to now has been used to provide users with a search box, users do not need to think about what, direct access to the homepage of the site can start doing what they want to do-search, perhaps this is Google to change the user search for a good experience of the earliest reason bar, behind the exit Baidu, including Baidu this A few years out of the "box calculation", is similar to the truth, as long as users in a "box" to search, you can search for the information you want. In addition, the logical control of the website in some custom website manifests extremely obviously, believed many before has the website to search the DIY computer whole machine The user all to know, these websites all have a common characteristic, is may put a PC above all important components to be able to use the computer, including many PC manufacturers now quit the custom services, as well as Taobao launched the cloud phone customization, these are the need to control the logic of a site is accurate enough to eventually give users a definitive result, so that users worry can be more obvious site friendly place.

In addition, the site's user experience also points to some of the details now. For example, now many Web site registration box is useful to asynchronously verify the user name repeatability, and to strengthen the relevant field of instant verification, so that users can be more efficient when registering, or when you have completed several registration information, finally found that the original you fill in the information is repeated or illegal, Then you won't have to think about registering for the second time. Credit card websites have at least three pages of registration information, and there are many required page fill fields, if these fields are not strictly control its legality, then the user submitted to the last or even submitted to the information will contain inaccurate information, both affect the background of the data audit and affect the user's application waiting.

In a word, the logic control of a website is one of the most important aspects of the user experience, and it is precisely because of the logic control of the website that the user can have a clear idea in the process of experiencing the Web site, WYSIWYG, without consuming the valuable time and energy of the user. A real user experience good site, is a good logical control, really let users easily get the information and services required by the site.

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